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Private Placement Memorandum
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Private Placement Memorandums for the Sale of Stock
The purpose of a Private Placement Memorandum is to disclose the material information about the company and its business - especially the risk factors associated with the investment in the company - to prospective investors. Here are some fundamental principles to adhere to when creating a Private Placement Memorandum.
The Private Placement Memorandum may not be technically required
in very small stock offerings to a few individuals who are
sophisticated and who have access to all the information they need
about the company. However, a Private Placement Memorandum is a
useful way, in many circumstances, to prove that the company
provided all important information to investors (in case the
investment goes bad and investors insist on having their money
refunded).
A complete Private Placement Memorandum needs to follow several
important rules, so make sure to consult with an experienced
securities attorney when putting one together. The following list
contains some fundamental principles to adhere to when creating a
Private Placement Memorandum:
- Be certain that your statements are true.
- Don't mislead potential investors in any way.
- Don't omit any information that may affect the investor's decision.
- Lay out the risks to the potential investor.
- Provide proof of your statements.
- Don't exaggerate facts or projections.
If you don't follow the rules to the letter, a number of adverse
consequences can follow, including possible civil and criminal
penalties and the investor's right to demand his or her money back.
The advice of a good securities lawyer is absolutely essential in
this area.
The specific contents of a Private Placement Memorandum can be quite detailed. Click here to view a Checklist for Contents of Private Placement Memorandum. For examples of the types of disclosures made by public companies in a prospectus (the public offering equivalent of a Private Placement Memorandum), check out the SEC documents contained in the online EDGAR database.
Before you go through the time and expense of preparing a
full-blown Private Placement Memorandum, you may want to prepare a
shorter Pre-Offering
Summary. You can use this document to lay out the basics of
your company and gauge the potential receptiveness of
investors.
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