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Nostalgia Sells

By Robert Jones - Entrepreneur.com  
Related Articles in: Sales & Marketing > Advertising

It's a Saturday night in Atlanta. Some 800 well-dressed, middle-aged adults are sipping cocktails, listening to jazz . . . and playing Candy Land or Twister.

Welcome to "the new face of nightlife," courtesy of three 30-something guys who realized they were too old to go out clubbing every weekend, but not old enough for reruns of The Golden Girls.

 "We didn't go into this saying, 'Let's create a new business that will change the way people think about Saturday night,'" recalls Imari Harvard, CEO of Timeless Entertainment Concepts. "My wife and I just wanted to put together an event where folks could come out for some nostalgic games, cocktails and conversation."

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