Get Office Equipment on your personalized My Yahoo! page:
Toys Gone Virtual
Hot Wheels or the internet? With more than 90 million web users globally under the age of 18, many traditional toy companies don't want to make kids decide.
The latest interactive sites provide fun and games that tie in directly with the company's products. The goal is to build brand awareness with a new generation. These sites are built not only around the latest high-tech toys and games, but also around some going back more than 50 years.
All Dolled Up
For instance, what's more classic than Barbie? While the brand still carries immediate name recognition, that alone isn't enough to keep young girls interested. At Barbie.com, fans of the beloved doll can find a range of interactive fun. "Barbie.com allows girls to deepen their experience and relationship with Barbie as they immerse themselves into Barbie's world," says Neil Friedman, president of Mattel Brands.
Email
Printer Friendly View
|
Additional Articles from
Entrepreneur.com
Not So Tech-Savvy? - Some entrepreneurs are naturally tech-savvy. For the rest of us, technology seems like just one more ... What's in Storage - All those business bits and bytes add up, and finding ways to store them can be a constant challenge. ... Frugal Choices for On-Demand Tech - A handful of tech firms are stepping up to help business owners make lemonade out of ... |
Related Articles in "Office Equipment"
Creating a Green Office - The sustainable or green action item with the highest potential for gaining CFO acceptance is ... Crash Test - It's dinnertime and you face that age-old question: order in or make something yourself? Likewise, do you ... Green Tech Grows Up - If peak-oil theorists are right, the decades ahead will see steadily rising crude oil prices and a ... |