Question
What are the advantages and disadvantages of changing banks name and logo?
I am working in bank was a real Estate bank and has been renamed to international bank to exercise business as Retail bank , but the advertising campaign was not strong enough , so we have 2 options to recover the mentioned problem , Option #1 Change the banks name and logo with big campaign ! Option #2 keep the banks existing name/logo and prepare another campaign to strengthening the name and logo . What do you think ? which is the best option for the bank ? and what are the advantages and disadvantages for each option ? Please advice . Regards
1 month ago - 2 answers
Best Answer
Chosen by Asker
As now your bank have changed the name to international Bank and its obvious that it has registered its name and logo. Now the problem for your bank is that its not getting popular. The simple thing is that do aware your potential and regular customer about this change by making them calls and emails that your bank's name and logo has changed by this your will advertise your bank name change news to the bank's customers their family, relatives and friends its a free advertisement. Than you can start the advertisement by using bill boards internet and media ads. Show old name and erase it with new one and select a logo/slogan like videocon have choose that " change is for betterment" this will cause your bank to flourish quickly and gain of customers will also increase.
by Jessica
1 month ago
Asker's Rating: 
Other Answers
my dad always told me that if the bank has trust, or honest in the name to run the other direction for example bankoftrust or texastrust. i dunno my dad lives by this rule tho.
by Lyndsey- 1 month ago