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CPM stands for Cost per Mille or thousand; M is the Roman numeral for thousand. This type of ad campaign is purely based on numbers, with the cost of the ad determined for 1,000 page impressions (each time the ad is shown). An advertiser using CPM ads will be quoted a guaranteed number of page impressions for the ad, and then the cost will be set based on the number. For example, if an ad site has a CPM rate of $10 and guarantees 100,000 page impressions for the ad, the cost to the advertiser will be $1,000 ($10 x 100). Publishers are paid a share of the revenue generated by the site selling the CPM ads, which is usually around 45% or $450 for 100,000 page impressions from our previous example. CPA, Cost per Acquisition/Action, is similar to CPL(Cost Per Lead) in that the advertiser pays when a visitor takes a particular action upon arrival at the advertiser’s site. Again, these ads can be banners or hyperlinks leading directly to the website. The advertiser decides on the payable action, which might include downloading a game or program, purchasing an ebook, joining a course, or something else. The payout is determined by what is involved in the payable action and how much effort is required for the advertiser to make a profit, with rates ranging from cents to tens of dollars.

by Ash

1 month ago

Asker's Rating: 

CPA stands for Cost per acquisition and CPM stands for Cost per mile(Every thousand impression). If there is any pricing model that supports CPA model then go for that provided it is meeting ur business objective. or else if ur campaign CTR is gud enough (well above 5%) then opt for CPM model. Now coming to ur second query....being a publisher u need to get info about revenue that comes from advertisers, from advertiser or agency only

by Ritesh- 1 month ago