having trouble in a marketing class?

You have managed to convince everyone at QMCthat a marketing plan is needed. Additional analysis has revealed some interesting information: There is strong local recognition. QMC has long-term, low cost contracts with manufacturers and suppliers People have started calling from other states to place orders (QMC has had to turn them away) Your next step is to begin to develop a plan to expand QMC's business: Target: Whom do you want to target? Why? Can you foresee this target market changing or expanding in the future? Segmenting: if the target market is varied, how can it be segmented? Positioning: how are you going to position QMC? Differentiation: there are many computer companies. How are you going to differentiate your smaller computer from better known name brands, such as Dell, Sony, and HP? When thinking about targets, don't forget to consider customer needs, marketplace trends, potential customer demographics, and competitors. Put your thoughts together in a draft marketing analysis for QMC's owner and financial advisor. Since your report might have numbers, you may want to use charts or graphs on slides within the presentation. You may find the following websites useful while determining target markets: US Census Bureau: Population by Sex, Selected Age Groups, and State www ... The Gourmet Connection Magazine tgcmagazine ...

1 month ago - 1 answers