Question
Is the new Cadburys advertisement racist?
I saw this billboard in Leeds train station for Dairy Milk and I'm guessing it's in a lot of other places. It's about it becoming fair-trade and the slogan is "Come on show me your cocoa beam" accompanied by lots of smiling cocoa beans, one of them playing bongo drums and another waving the Ghanaian flag. Is this racist? Anyone..? It was the slogan that struck me first. I texted a friend to ask his opinion and he said "Only if it's accompanied with the picture of a black man smiling." I texted back describing the cocoa beans. He then said "In that case, it's worse than the 'California Raisin Show.'" Google it. Or Yahoo it, or whatever.
2 months ago - 9 answers
Best Answer
Chosen by Asker
Stop injecting racism into EVERYTHING. Get a life.
2 months ago
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Other Answers
Most of the cocoa beans in the world are grown in West Africa. And it's safer to film in Ghana since the Ivory Coast lapsed into civil war.
by Mike- 2 months ago
Where do cocoa beans come from? Anything to play the race card you guys are pathetic.
by Joe- 2 months ago
no its just advertising where the cocoa is coming from
by Lauren C- 2 months ago
no but the TV advert of the bug brown mask and the dancin ppl is pointless. its just people singin and dancin...and the guy at the end with a huge grin on his face.....how does this advertise chocolate????
by hitman47- 2 months ago
NO. There is a man in a kilt playing bagpipes on a shortbread tin I have. It is not racist either.
by Nixon Back Again- 2 months ago
I believe the society for equality and integration of cocoa beans (the new government quango), would strongly agree with you...However us mere mortals possessing common sense would all shout DONT BE DAFT! For gawds sake! political correctness isn't lost on you is it?
by thurmarshboy- 2 months ago
I don't think it is a very good advert, but I don't think it is racist - patronising and stereotypical, yes, but it is not being offensive. I think it is trying in a very hamfisted way to say that the chocolate is doing good for workers in Ghana, which is fair enough as cocoa beans are obviously grown in a hot climate, and workers there are paid a pittance. However, the advert is misleading as even under fair trade, workers are still paid very poorly - they just get very slightly more than if it wasn't fair trade. Ghana is one of the poorest countries in the world. So racist - no, stereotypical, crude and misleading - yes. But aren't most adverts misleading and stereotypical anyway?
by Andrew W- 2 months ago
To be honest I find the advertisement quite entertaining.
by Eddy T- 2 months ago