Is it really worth doing business-to-business telemarketing?

I offer a service for businesses, and I've done a little bit of telemarketing with little success. I called two places, and both times secretaries answered it. They both asked, "Can I take a message?" The first one I just said, "No", the second place, I asked, "Would the owner be interested in [service]?" and I got disconnected immediately. Is business-to-business telemarketing really worth it? I know people don't like cold calls, but I thought it might've been worth a shot. How can you get around the secretaries? Is it worth bothering at all? What are some other ways to target and advertise to businesses?

2 months ago - 1 answers