Pakistan
Question
How to write a case study on channel management of an FMCG company?
I want to write a case study on a Foods company in Pakistan. It is a local company competing against giants MNCs and doing pretty well. I want to do a strategic review of their channel management and I dont know what to write. It is a course requirement just wanted to have an idea as to what goes in a case study when you need to analyze an FMCG company vs competition and the sector.
2 months ago - 0 answers
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Case Study is a special study of the company on which you want to hieghlight the major areas of business of the company. The study will also bring out the probable targets (achieved) or the efforts made to achieve them. The percentage of success as well as the area covered will show the prospectus of the company in future. This statement will give you an insight to fight the areas against the competitiors. To start with you will take following steps. Step 1.Name of the Company and its location. Step 2. Description of the business which the company is doing in Pakistan. Step 3. Present St atus in regards to the Business showing the last year progress as compared with the monthly targets (100% age of achievement) and the factors responsible for the non-achievement, if any. Step 4. Comparison with the competitors, (for example Levers Brothers) or other company such as Pakistan Tobacco Co.) These are just examples. Step 5. Write down the next year programme which should be as ambitious as the achievement of the last year plus a some percentage to fix an achievement limit. You should then analyze the entire break up of the programme and suggest the ways and means to acheive the targets set out by you in your Case Study. Good Luck
2 months ago
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