Question
I would like to ask a marketing question?
Write a 700- to 1,050-word paper analyzing how the company has managed each stage of the product life cycle of the popular MP3 player. Determine which stage of the life cycle the product is in currently. Defend why you feel the product is in the stage you identified. Your paper should include the following elements: o A brief description of the product’s objectives and marketing strategies o An analysis of the Introduction phase of the product o An overview of how the company has managed or should manage the product through the Growth stage o A review of how the Maturity stage has impacted or will impact on the product sales, profits, pricing, and marketing communication o A prediction of the product’s decline in the marketplace Summarize your paper by answering the following questions: Do you agree or disagree with how each stage has been managed? What alternative approaches to life cycle management would you suggest?
3 months ago - 1 answers
Best Answer
Chosen by Asker
Do Apple iPod. In maturity stage. Launched using social media and PR. Silhouette ads appeared two years later and after it had achieved massive market share. Apple self-cannibalizes its own product to keep competitors playing catch-up. In other words, every 6 months or so there is a new model out. Development time for competitors is probably 6-12 months so they can't keep up. Maturity pushes prices down. Apple's case for the future - most likely scenario is iPod merged with communication device like iPhone. You can email me if you want more suggestions. There is a contact page on the site below.
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by Fiona
3 months ago
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