What measures can be taken to assure a user feels secure doing business on your website?

I run an online internet business, and have put a lot of time and effort into the development of my site. One thing I did not give too much thought to was if the user felt secure. I notice I have a lot of people going to the last step where you enter your credit card number, but they never purchase. I have a SSL, though not the expensive one that turns your bar green. I have a SSL logo up also, and a privacy policy. What more can I do?

4 months ago - 1 answers