Question
My brain is bleeding! Desperately looking for "standard" magazine ad rates?
I am trying to help a business associate do some forecasting for a magazine he'd like to start up. I know there are all sorts of variables (demographics, subscriptions, etc., etc., etc.) but isn't there a national "standard" rate per 1,000 subscribers? in other words, if he has 1,000 to start with he can charge X for a full-page/half/quarter, etc... Later, if he has 2,500 subscribers he can charge Y... 5,000 can charge Z, and so on. i've been at this for four hours and can only find what specific magazines charge and, of course, they've got a big enough audience that they don't go to 1,000. Yes, I know there is a difference between subscribers and distribution numbers, I'm just looking for some sort of "official" or "standard" rate. I've Yahoogled this to death and I've even tried Bing and Ask. No luck! I figure it's GOT to be out there, I'm just not using the exact right term or something. Grrr!
4 months ago - 3 answers
Best Answer
Chosen by Asker
No, there is no standard rate. My recommendation is that you carefully research the rates of competing publications and set prices accordingly. Your prospective advertisers will be making those same comparisons.
by Dion J
4 months ago
Asker's Rating: 
Other Answers
the answer is 72
by Jake- 4 months ago
There really isn't a "standard" rate card for magazines. Every one out there is different and charges a different price. Plus each advertiser will work out contracted rates for mulitple insertions. General rule is to never actually pay rate card. He is better off getting a solid distribution going. Set some prices and start working with advertisers to come to a price that works for both parties. Circulation isn't everything, readers per copy is also very important.
by patersd17- 4 months ago