Chosen by Asker

Marketing plan - Understand customer and satisfy them. Have the point of sale data on consumer behavior and are in better position to understand consumer behavior. - Emphasize on brand that is the strength of the company.. So it is hard for the private label to erode market share.

by pensinee f

5 months ago

Asker's Rating: 

Here is a SWOT template take what applies to your product specifics and delete the rest. Good luck! strengths * End-user sales control and direction. * Right products, quality and reliability. * Superior product performance vs competitors. * Better product life and durability. * Spare manufacturing capacity. * Some staff have experience of end-user sector. * Have customer lists. * Direct delivery capability. * Product innovations ongoing. * Can serve from existing sites. * Products have required accreditation. * Processes and IT should cope. * Management is committed and confident. weaknesses * Customer lists not tested. * Some gaps in range for certain sectors. * We would be a small player. * No direct marketing experience. * We cannot supply end-users abroad. * Need more sales people. * Limited budget. * No pilot or trial done yet. * Don't have a detailed plan yet. * Delivery-staff need training. * Customer service staff need training. * Processes and systems, etc * Management cover insufficient. opportunities * Could develop new products. * Local competitors have poor products. * Profit margins will be good. * End-users respond to new ideas. * Could extend to overseas. * New specialist applications. * Can surprise competitors. * Support core business economies. * Could seek better supplier deals. threats * Legislation could impact. * Environmental effects would favor larger competitors. * Existing core business distribution risk. * Market demand very seasonal. * Retention of key staff critical. * Could distract from core business. * Possible negative publicity. * Vulnerable to reactive attack by major competitors.

by beatemup- 5 months ago