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The acronym SWOT stands for Strengths Weaknesses Opportunities & Threats. Strengths could be market share, low premiums, or brand name recognition in the case of an entity like Progressive. You should have at least 3 to 4 bullets for each category. Weaknesses could be if this is a startup Weak Brand image, lack of marketing funds, etc.. Opportunties could be expansion into a new region or new market. For example in Company A just sells Auto ins. expansion into home, watercraft, etc.. fit here. Threats could be ease of entry into the industry/a lot of competition, potential government laws/regulations which would inhibit operations, Operating in foul weather regions causing premiuims to escalate, etc.. would fit here. Hope this helps.

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My self. I have an M.B.A

by Robert M

6 months ago

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