sales and marketing tactics
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Question
Do you think that marketing and other tactics to persuade people for your company's benefit is unethical?
Persuading and using someone (whether it be employee or consumer) for your benefit or profit is unethical because all that you are doing is using them for money. Most marketing and product making or business actions as sales are tactics to try to change the psyche of people so they will be intrigued and be more likely to buy from you. Putting a celebrity in a commercial, going on sale, or whatever tactic it is that is used is wrong because all that you are trying to do is get money out of people. You appear to treat employees better so they will work hard and you provide good customer service so customers will spend again, and instead you should be doing these things because that's the right way to treat people in the first place. Many companies donate to charity and do humanitarian type things because it will make their image look better and thus because of a more favorable image people will more likely by from you. How many companies truly do things that dont benefit them financially in the short run or long run or image-wise. Many companies hire people of color because diversity is good for business, not because they really care for fairness in employment. Customers of different races or identities are more likely to buy from you because they see someone similar to them appearance-wise. This is all deceit. Though people have the choice to buy or not buy, the fact that an employees job is to try to influence or manipulate people to buying and if they dont succeed at getting customers to buy a product- whether it be influencing kids with toys, or anybody with products to keep them materialistic- they will be fired is wrong. You can quit, but really, how many other good jobs, if any jobs at all are out there for you to choose from especially where ther is 7 billion people to compete with.
6 months ago - 1 answers
Best Answer
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It all comes down to each individual. I believe that every one is ultimately responsible for their own actions. Marketing tactics 'sway' and 'nudge' people towards purchases, but don't physically force you to purchase these items. I am also a strong believer in corporate responsibility, even though these big companies donate to charity to improve their image, without them many many charities and organizations would not be in business, the end result far outweighs the motive. I agree with you about the hiring of certain 'ethnic' background of employees, as the fashion industry normally states a certain % of the models for a show must be of color. There shouldn't have to be these regulative standards, it should happen naturally. Maybe one day... Good question :)
Source(s)
I'm a marketing student
by jade
6 months ago
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