How to beat 'cold call' reluctance?

I just started a service business. I wanted to use cold calling as a way to market my service. How many cold calls per day is enough? I was thinking 50 calls a day. That number is about all I can handle. My service business requires me to contact business owners across the USA and ask them if the are interested in selling their business. I will call businesses that generate $10 mill. to $100 mill in annual sales. This is the only method that i can afford right now untill i can afford a direct mail campaigne. Any advice?

6 months ago - 2 answers