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Question

PRINCIPLES OF MARKETING?

Please read the following scenario carefully and answer the questions given at the end by selecting the most appropriate option: A few years back, Ayubia was only a small town with an amusement park, a shoe store, a small restaurant, and a grocery store. Now the small town has transformed into an international tourist attraction, attracting thousands of tourists who are inspired by the lifestyle of Ayubians. Ali and Ahmad, having grown up within the Ayubians’ faith, decided to take advantage of their town’s popularity and their woodworking skills. Their shop “Stylish Wood” began with a small display of handmade hickory rocking chairs, Ali and Ahmad’s specialty. But within a few months, the display at Stylish Wood included picnic tables, flower boxes, and small handmade novelty items. No other shop offers the same. Ali and Ahmad decorated the shop’s display room with authentic Ayubians décor and eventually hired three Ayubians friends to sew and embroider napkins and other textiles as per customer request. Ali and Ahmed are ready to assist in every phase of the locate-compare-select process. In addition, two women from the Ayubians community took permission from Ali and Ahmad to display home-cooked traditional food items on Saturday and Sunday, the town’s busiest tourist days, when Ayubia attracted group of visitors to its flea market on the south edge of town. Ali and Ahmad stated, “Ayubia is full of specialty shops, people don’t come here to buy things made in China or Taiwan. They want real Ayubians -made goods.” 1. Stylish Wood is doing which type of business? a. Franchising b. Retailing c. Brokering d. Wholesaling 2. Which one of the following levels of service is being provided by the Stylish Wood? a. Self-service b. Full-service c. Limited-service d. Self-selection 3. Products like picnic tables, flower boxes and small handmade hickory rocking chairs offered by the Stylish Wood fall in which of the following consumer products? a. Convenience products b. Unsought products c. Shopping products d. Specialty products 4. Which of the following growth strategies is being adopted by the Stylish Wood? a. Market penetration b. Market development c. Diversification d. Product development 5. Which of the following can be viewed by Stylish Wood while assessing sales volume effectiveness? a. Percentage of visitors those entering and who buy b. Percentage of visitors who enter the shop c. Average amount spent per sale d. All of the given the options 6. All of the following can be the grounds on which Stylish Wood positioned itself, EXCEPT: a. By focusing Ayubia’s tourists b. By offering unique products not offered by other shop c. By hiring persons having creative skills d. By helping people to buy imported items 7. Do you think that location played a critical part in the Stylish Wood’s success? a. Strongly agree b. Partially agree c. Not agree d. None of the given option 8. Which one of the following decisions is considered as a crucial that must be decided in relation to its target market, its product assortment, and its competition? a. Segmentation decision b. Price decision c. Product decision d. Positioning decision 9. Stylish Wood can be categorized as which of the following stores? a. Department store b. Convenience store c. Specialty store d. Discount store 10. Stylish Wood is doing the business by which of the following ways? a. Wholesaling b. Personal selling c. Retailing through catalogs d. Retailing through store 11. Until Stylish Wood define and profile its _____________, it cannot make consistent decisions about product assortment, services, store décor, or any of the other decisions that must support its position. a. Target market b. Competitors c. Suppliers d. Employees 12. Stylish Wood is adopting which of the following strategies? a. Cost leadership b. Differentiation c. Penetration d. Cost leadership and focus 13. Ayubia’s largest population attracted the visitors towards its: a. Products b. Restaurants c. Lifestyle d. Grocery stores 14. Stylish Wood hired three Ayubians friends to sew and embroider napkins and other textiles as per customer request. This statement reflects which of the following concepts? a. Selling concept b. Product concept c. Production concept d. Marketing concept 15. If Stylish Wood expanded beyond Ayubia, which of the following critical function will be performed? a. Selling and promoting b. Transportation c. Marketing information d. All of the given options

6 months ago - 23 answers

Best Answer

Chosen by Asker

Here are the real answers (not C) 1. Stylish Wood is doing which type of business? b. Retailing 2. Which one of the following levels of service is being provided by the Stylish Wood? d. Self-selection 3. Products like picnic tables, flower boxes and small handmade hickory rocking chairs offered by the Stylish Wood fall in which of the following consumer products? a. Convenience products d. Specialty products Depends 4. Which of the following growth strategies is being adopted by the Stylish Wood? a. Market penetration 5. Which of the following can be viewed by Stylish Wood while assessing sales volume effectiveness? d. All of the given the options 6. All of the following can be the grounds on which Stylish Wood positioned itself, EXCEPT: c. By hiring persons having creative skills 7. Do you think that location played a critical part in the Stylish Wood’s success? a. Strongly agree 8. Which one of the following decisions is considered as a crucial that must be decided in relation to its target market, its product assortment, and its competition? c. Product decision 9. Stylish Wood can be categorized as which of the following stores? b. Convenience store c. Specialty store Depends 10. Stylish Wood is doing the business by which of the following ways? d. Retailing through store 11. Until Stylish Wood define and profile its _____________, it cannot make consistent decisions about product assortment, services, store décor, or any of the other decisions that must support its position. a. Target market 12. Stylish Wood is adopting which of the following strategies? b. Differentiation 13. Ayubia’s largest population attracted the visitors towards its: c. Lifestyle 14. Stylish Wood hired three Ayubians friends to sew and embroider napkins and other textiles as per customer request. This statement reflects which of the following concepts? b. Product concept 15. If Stylish Wood expanded beyond Ayubia, which of the following critical function will be performed? a. Selling and promoting

by Joshua

6 months ago

Asker's Rating: 

Other Answers

This is huge, try to minimize your question, so it is easy for others to answer.

by Brown eyes- 6 months ago

Yeah, no one will read this, you have to write smaller stuff if you want someone to give you a proper answer.

by Jack- 6 months ago

y do u want to know this sorry whenever i tried to read ur question i go to sleep please minimize this question if u want the answer to this question. i don't think anyone can ever answer this!!!!!!!!!!!

by Victoria- 6 months ago

1. C 2. C 3. C 4. C 5. C 6. C 7. C 8. C 9. C 10. C 11. C 12. C 13. C 14. C 15. C :)

by Mike Moran- 6 months ago

Heres a good site for Free Marketing www ...

by Chase- 6 months ago

1.A 2.B or C 3.C 4.C 5.A, B, or D 6.D 7.B 8.D 9.A 10.D 11.A 12.B 13.A 14.D 15.D

by Joe C- 6 months ago

the point of marketing? exploiting the weak and scaring the strong

by Frank W- 6 months ago

This is huge, try to minimize your question, so it is easy for others to answer.

by pencil- 6 months ago

Marketing seeks to satisfy the needs of people (customers or the market) (creating a sense of usefulness or utility) through the exchange process. The Marketing Mix or the "4 P's" are: * Product * Price * Promotion * Place (or distribution) These are employed to satisfy a target market' or target demographic (the pool of potential customers). Example: * Product: Procter and Gamble introduces a new toothpaste designed to taste good and fight cavities. Logo and packaging designed in bright colors to appeal to kids of elementary school age to encourage more tooth brushing. * Price: $2.00, and discounted by means of coupons * Promotion: television and radio commercials, magazine and newspaper ads, and a website; these use bright colors and happy music, perhaps an animated cartoon character for a fun and family-friendly attitude * Place (or distribution): Supermarkets, drugstores, discount stores such as Wal-Mart Target demographic: * Mothers with kids who make toothpaste buying decisions for the family (advertising could be shown on children's programming, prompting kids to ask parents to buy the toothpaste) Creating utility [edit] The American Heritage Dictionary defines utility as "the quality or condition of being useful". Utility is further defined as any quality and/or status that provides a product with the capability to satisfy the consumer's wants and needs. Marketing is responsible for creating most of a product's inherent utility. There are four basic types of utility: * Form utility: production of the good or service, driven by the marketing function. For example, Procter and Gamble turns raw ingredients and chemicals into toothpaste. * Place utility: making the product available where customers will buy the product. Procter and Gamble secures shelf space for the toothpaste at a wide variety of retailers including supermarkets and drugstores. * Time utility: making the product available when customers want to buy the product. The U.S. drugstore chain Walgreens has many locations open 24 hours a day, and since the 1990's has placed most of their newer stores at major intersections. * Possession utility: once you have purchased the product, you have rights to use the product as intended, or (in theory) for any use you would like. A fifth type of utility is often defined along with the above four types: * Image utility: the satisfaction acquired from the emotional or psychological meaning attached to products. Some people pay more for a toothpaste perceived to be more effective at fighting cavities and whitening teeth. The exchange process [edit] The exchange process is the process by which two or more parties give something of value to each other to satisfy the perceived needs. The marketer (a company like Procter and Gamble) offers goods and services desired by the market (the pool of potential customers). In return, the market (the customer) gives back something of value to the marketer, generally money. Both ends receive something of value in the exchange process. The marketer makes money and the customer receives goods, services, or ideas that satisfy their needs. The exchange process is the origin of marketing. The exchange process creates utility. For an exchange to occur: * Both parties must have something of value to exchange * Both parties need to be able to communicate (Procter and Gamble (P&G) must have money to buy advertising on TV/radio/Internet) * Both parties must be able to exchange (the toothpaste (in some cases) must be approved by the FDA; the customer must have the money to buy it, and have access to a retail store where the product is sold) * Both parties must want to exchange * At least 2 people are needed for an exchange to occur Marketing Management Process [edit] This consists of: * analyzing market opportunities, * selecting target markets, * designing marketing strategies, * planning marketing programs, * organizing, implementing and controlling the marketing effort. 1. Analyzing marketing opportunities * Defining the market * Consumer assessment * Environmental assessment * Company resource assessment * Demand analysis and sales forecast 2. Identifying Market Segments and Selecting Target Markets * Marketers set priorities for business opportunities, concentrating on market segments within which they expect to achieve the best overall economic return from their product or service. Market segmentation and target marketing are the processes used to isolate these opportunities. Market segmentation is the process of grouping customers based on their similarities * Market segmentation allows a company to: o Understand the different behavioral patterns and decision-making processes of different group

by SniperJJS13- 6 months ago

Way too long.

by walk on water- 6 months ago

Sorry to be a jerk, but this is ridiculous. If you actually typed all of this out, then I am laughing at you. In the time you spent typing this, you could have figured it all out. These questions are simple, and you are the problem with our education system. Anyone who answers these questions for him is contributing to the deterioration of our education system. How in the world could you even trust the answers of some random person on Yahoo. BTW, this won't help you pass your final. Just be glad I didn't give you wrong answers to all of these. Grow up. Addition: Sorry to SniperJJ... but you have just listed the elementary, basic elements of marketing for beginners, and probably none of that was relevant to the questions.

by A W- 6 months ago

ZZZZZZZZZZZZZZZZ...........................

by Peter- 6 months ago

Gasp! Barter was never so complicated.

by So tel C to Pro- 6 months ago

No one will answer for your question because the question is very lenthy and none of us have the time to read.

by Jyothi- 6 months ago

Come on please, who got the time to read all this? you made it sound like we're in an exam. cut it short you might get an answer.

by mark m- 6 months ago

4. The answer is 4.

by Grasshopper- 6 months ago

This is huge, try to minimize your question, so it is easy for others to answer.

by Rahim- 6 months ago

idk just need points

by kid capri- 6 months ago

85% oif the time the answer is "a". You can't go wrong. At least you will pass.

by Mister Nice Guy- 6 months ago

How is this going to help you? OK, short term, you don't have to do the work yourself, but the idea is to get the concepts behind it, and to demonstrate that. You aren't going to understand this stuff if you don't do the work.

by tiggsy- 6 months ago

if anybody cant answer it, dont make lame excuses.

by Aisha- 6 months ago

1. b 2. b/a 3. d 4. d 5. d 6. b/c 7. a 8. b 9. c 10. d 11. a 12. b 13. c 14. b/d 15. d

by Maryam- 6 months ago