Question
How do you avoid emails being sent to the junk mail folder?
As part of my job, I'm in charge of distributing a short online survey to past clients. I have to send each email individually as I am not allowed to use a bulk mail program. Out of over 466 people, only 55 have responded! We have to have at least a 30% response rate so I'm having to send them out again (one at a time!) I have updated the emails and I am rewriting the message which has to contain a link to the survey. I have tried different subject lines and sending the emails from a gmail account in hopes they won't be rejected. A lot of the emails will be sent to Yahoo, Hotmail, AOL, and Gmail accounts. As you can imagine, I don't want to send these out again only to find that all my hard work has been for nothing. What should I do? I have to send these out ASAP. My boss has been calling some of the clients and getting their email address which has not made much difference. I'm hoping that a plain text email with a short but clear message, a simple subject line with "hi" or something will get more attention - I'm also going to send them with a "read receipt" thing. Is plain text better to send than HTML?
6 months ago - 2 answers
Best Answer
Chosen by Asker
Thirty percent would be an astronomically successful response rate for an unsolicited e-mail survey. I'd say the 11+ percent you've already gotten is very good! If you really *must* get that high rate of responses, the only thing I can suggest is calling the people you're sending it to and asking them personally to please reply. Face it -- to most people, a marketing survey *is* junk mail.
by rtfm
6 months ago
Asker's Rating: 
Other Answers
Major free mail service providers will able to detect a sales pitch message that they're are frown at it. Because most often it annoys everyone reading and sounds spammy in nature. That's why they had built some sort of filtering. Avoid using obvious sales pitch words such as dollars, money, click here, and others. Avoid also exaggerated words that pertains to success.
by Armil- 6 months ago