Question
Is press release is the most effective method?
to introduce our software product such as auction,ecommerce etc.what its positive and negative.please tell me.
13 months ago - 2 answers
Best Answer
Chosen by Asker
Press release is so critical that faced with a choice, it can stand on it's own and work fairly well without any advertising. But ads can never work on their own and we have many examples of brands that have been built only on press release and with no advertising to prove this. The truth is that advertising in the modern world has little chance of being effective without press release. You will simply be adding “noise” to the already extremely noisy world in terms of advertising messages. That is how terribly important press release is as a marketing tool in this day and age.
Source(s)
by Charles
13 months ago
Asker's Rating: 
Other Answers
deskside briefings with editors of your key publications
by idontknowdoyoudoyou- 13 months ago