high-value customers
Question
What is CRM?
what are three activites that represents each characteristic of a CRM plan: share of custorm, lifetime value of a customer, customer equity and focusing on high-value customers. can any one help please
1 year ago - 2 answers
Best Answer
Chosen by Asker
CRM stands for Customer Relationship Management share of customer - activities would be front office business processes, including sales, marketing and service. lifetime value of customer - activitivies would be order information, support information, requests, complaints, interviews and survey responses focusting on high-value customers - activities would be Cross-sell/Up-sell/Switch-sell opportunities
Source(s)
by note2gina
1 year ago
Asker's Rating: 
Other Answers
CRM - Is a blanket term that is used to describe business process and technology that support identifying, acquiring, and managing customer relationships. Some of the things you mention above such as Share and LTV are certainly visibility goals of a well thought out CRM plan. 1. review current process (from demand gen to close win) 2. identify pain areas 3. consult an expert in process for advisement and to challenge your thinking 4. evaluate process change and supporting technologies implement 5. start small - get a win, build from there.
by CRM Consultant- 1 year ago