writing vs. copywriting-- what's the difference? -->resume help?

Question

I'm trying to revamp my resume. On one position I have listed "writing for the web" and "writing for print." One of my peers suggested I call it copywriting if I were to send it to a marketing/advertising company. Why should I do that? What is copywriting and how does it differ from "writing?"

2 years ago - 1 answers

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Writing is the widest definition, you could be writing anything, a story, filling a form, a shopping list, an email to a friend etc. Copywriting however is specific to writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advert. This is why you'd put that if sending to an ad or marketing agency as that's a big part of what they do and therefore they want people who are skilled at promotional writing as opposed to just being able to write well. You'll probably want to mix in some creative copywriting type wording as well if that is relevant to the type of work your target agency does.

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by Nick M

2 years ago

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