I have an interview for an online job and was wondering if anyone had ideas on how to answer this question...?

The presentation must not be longer than 20 minutes and will be followed by questions. The presentation must deliver a creative but effective business solution to the Diet Coke brief. The presentation must also demonstrate an understanding of how online works. The Diet Coke Break The Diet Coke break is a very successful communication platform from the 80’s. It was very time specific. The Diet Coke break is being updated for the 21st Century. The role of the new Diet Coke is as a catalyst to a break. Diet Coke operates as a conversation starter amongst women, based on collusion, cheekiness and pleasure seeking. It does this by providing a reason to instigate and enjoy a shared Diet Coke “break” moment for females. The Diet Coke break is informal and can be anytime. It can be with friends either physically or virtually. It is about sharing, support, experiences and gossip. The tone is light hearted and fun. Content passions are typical of what women enjoy – gossip, fashion, men, beauty, celebrities etc The launch of Diet Coke Plus will also bring something extra to the break. It delivers all of the things that a Diet Coke break delivers together with additional attributes and benefits. Diet Coke Plus will be communicated alongside Diet Coke but in a way that communicates that it is giving women something extra. Objectives Provide a platform that facilitates a Diet Coke Break moment, creating a role for the brand in women’s lives. Can be used as a dual strategy for Diet Coke Plus activity Drive sign-ups Target 16-39 women Position Diet Coke as a fun, engaging and interactive brand it's not a job description i simply wanted a bit of a brain storm??

2 years ago - 3 answers