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successful marketing campaigns

How effective was the "Have it your way" ad campaign by Buger King?

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Entreprenuership Education?

Am I in over my head? If anybody on YA! went to college and learned any of these concepts, which will be the most difficult. I'll be starting soon, and im taking any advice I can get! Thanks-Randy Preparing for Business Success What you need to know before you get started: the pros and cons of starting a small business; evaluating you own strengths and weaknesses; avoiding the ten most common mistakes; exploring online resources. Instruction Set 2 Choosing Your Business Types of businesses; the pros and cons of different types of businesses; facts and figures; legal points; special considerations; online resources. Keys to Success Identifying your mission; creating a Mission Statement; setting measurable goals; stages of growth. Business Connections Where and how to begin networking; building and maintaining you network; successful networking; developing community contacts; finding a mentor; online connections. Instruction Set 3 Market Research Where to start your research; the benefits of market testing; using demographics; finding you target market; adjusting to market changes; creating a questionnaire; types of surveys; interpreting data; customer buying behavior and values; online resources. Basics of a Business Plan Business information; your industry; your operating plant; your financial plan; supporting documentation; background research; getting started; using the library; researching costs and pricing; business tips; finding business plan software Writing a Business Plan Getting ready to write; Introduction and Overview; the Business section; Background, Mission Statement, Products and Services, and Target Customers, positioning your business; product differentiation; the Industry section: Market Position and Competition. Instruction Set 4 Your Business Structure Choosing a structural status; plant and equipment needs; describing your inventory; your management structure; Total Quality Management; developing processes; staffing considerations. Financing Your Business Finding the right financing; types of financing; banks and other lending institutions and agencies; equity financing; finding financial resources online; avoiding undercapitalization. Legal Requirements and Resources Types of legal requirements;legal resources; regulations, licenses and permits; federal, state and local requirements; payroll; zoning laws; business taxes. Back to Top Instruction Set 5 Marketing that Works Your marketing plan; tips for effective marketing; advertising campaigns; public relations campaigns; marketing resources; promotions and publicity; finding the right strategy for your business. Building a Team Hiring the right people; keeping the right people; internal customer service; suppliers, distributors and experts; referrals and recommendations. Putting Your Business Online What is e-commerce; establishing your Web presence; security, credibility, and consumers; creating your Web page; online resources; Web service providers; making yourself known. Instruction Set 6 Preparing a Budget Estimating costs and expenses; software and online resources; forecasting sales volume; pricing strategies; making financial projections; financial analysis; performance measures. Keeping Business Records The importance of keeping records; bookkeeping basics; computerized accounting; record keeping for tax purposes; line item descriptions; income statements; your business status; financial statements and statement analysis. Graded Project — Creating Your Business Plan Pulling all the elements together; filling in the missing pieces; developing the overview; evaluating the overall plan; tips for presenting a stronger plan. Learning Aid: Starting Your Own Business CD-ROM Oral reports will commence once per grading session. Grading will be based on clarity,statistics,demographics,and customer charisma.

9 months ago - 2 answers

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Sounds quite easy compared to a 3 year Business diploma, which is what I'm in.

by Yarcofin

9 months ago

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I have been in business for myself for the past 20 years. I have been in 3 different successful business and all I can tell you is the doing and learning from doing is the best teacher. You cannot read a book on how to become an entrepreneur, I have had many people over the years ask me how I do what I do...you cannot have a fear of failure. Google Donald Trump/Robert Kiosaki and Warren Buffet.....these are 3 very wealthy men....find out what business they would start tomorrow if they lost everything today........you will be surprised to see that all three men would get involved in Network Marketing as it is the fastest way back to the top. Warren Buffet actually owns 3 Network marketing Companies, what does that tell you? No inventories, have a national and international sales force, earn substantial income. check out these sites............ www.500ksuccessteam.com/jasonlayman.html www.talkfusion.com/1000484

by jrlayman321- 9 months ago