Question
Which Yellow Pages books in San Francisco have the largest circulation?
Can anyone point me to circulation figures or rankings or editorial content that would allow me to determine which San Francisco Yellow Pages have the largest circulation? Thanks.
2 years ago - 1 answers
Best Answer
Chosen by Asker
You may have to contact the companies direclty and ask. They should tell you. If you are contemplating putting an ad in the yellow pages, I would encourage you to spend your money on other advertising mediums. The Yellopages is the most expensive advertising and it is the LEAST effective. Being LISTED in the book is a necessity...but advertising in it is literally...and I mean "literally" the same as flushing cash down the toilet. The reason they can continue to charge so much is because they have highly skilled salespeople perpetuating the myths of effectiveness. Spend your money on advertising that will help you be "the clear choice" before they ever need your service. If people have to go to the yellowpages to solve a problem...a book where you are shoved amongst all your competition...then your marketing is failing.
by Doran P
2 years ago
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