Question
Mcdonalds Marketing?
Write about These: Marketing Mix (4Ps) Product, Price, Promotion, Place SWOT Analysis STP Strategy (Segmentation, Target Segment, Positioning) Are they the Please provide as much as information possible and links too. same?
3 years ago - 2 answers
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4 P's Product: sandwiches, fries, fountain drinks, pies, breakfast foods Price: They try to make the prices somewhat affordable as with the Value Meals and Dollar Menu. Promotion: They target different audience members. Ronald McDonald will appear on Saturday mornings to get children to ask their parents to take them to McDonald's. Also the Happy Meal and playgrounds are a draw. The dollar menu targets those who are price sensitive. Place: McDonald's restaurants are the place. SWOT Strengths: -Largest fast food chain -Locations throughout the world -Golden Arches logo very recognizable Weaknesses: -Because it is the largest fast food chain, it is the most targeted when people want to make fast food restaurants look bad -Slow in responding to zero trans fats in cooking its fries. Wendys already came out with a zero trans fats oil Opportunties: -Dinner menu is still kind of weak. The pizza they tried out did not work well -Coming out with foods healthier in nutrition and less in fat Threats: -Obesity is becoming more prevalent and people are eating healthier. Some people try to avoid fast food because of the negative stigma attached to it. STP Target segment: McDonald's targets everyone. They make the most money off frequent eaters, those who eat fast food everyday for lunch or who don't cook. Segmentation: children; parents with small children; people who do not have much time on their hands and want something quick; people who are price sensitive (Dollar Menu); people who want to try something new (new chicken wrap) Positioning: McDonald's positions itself as a leader in the fast food industry, which they are. They hope by offering some healthier selections such as Apple Dippers and milk or juice as an option with Happy Meals instead of soda, children will eat healthier. They position themselves as a fast, friendly restaurant with good food (Food, Folks and Fun)
by potatochip
3 years ago
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by rt- 3 years ago