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Jeans manufacturer Levi Strauss & Co. has purchased the naming rights for San Francisco 49ers' new stadium. The company will pay $220 million over the next 20 years, a deal that averages out to $11 million per year. The new $1.2 billion stadium, aptly named Levi Stadium, is located 45 miles south of San Francisco in Santa Clara and is scheduled to open for the 2014 season.
Will Levi Strauss & Co. become the latest victim of the infamous stadium-naming curse?
The curse, a phenomenon in which a
corporation acquires naming rights to a sports stadium and shortly thereafter falls on hard times, has claimed a long list of companies. In this presentation, we take a look at some of the most notorious cases.