By Aaron Maasho ADDIS ABABA (Reuters) - Brazil signed cooperative agreements with Ethiopia on Friday and Brazilian companies are looking to expand investments in the fast-growing Horn of Africa country, an Ethiopian minister said. Ethiopia's State Minister of Foreign Affairs Berhane Gebrekristos said a visiting Brazilian …

For a small business needing an immediate source of traffic and potential customers and leads, PPC is an essential tool. But like any tool, PPC is much more useful when you learn to use it correctly. Here are 8 basics we use with our small business PPC management clients that all small businesses should consider...

By Alastair Sharp and Euan Rocha TORONTO (Reuters) - Manitoba Telecom Services Inc will sell its Allstream fiber optic network to a company controlled by telecom tycoon Naguib Sawiris for C$520 million (US$503 million), a deal that signals the Egyptian magnate is still keen on Canada. Under an agreement announced on Friday, …

NAIROBI (Reuters) - The African Development Bank (AfDB) is to launch a 12.5 billion shillings bond on the Ugandan market, the second such issue from its 125 billion shilling issuance programme launched last year. The second tranche, which is to be sold as a tap sale on the original medium-term note issued in July last year, …

Valeant deal sparks share jump, helps TSX ends week higher TORONTO (Reuters) - Canada's main stock index reversed earlier losses on Friday after several stocks jumped on takeover moves, helping the TSX shrug off uncertainty over U.S. central bank monetary policy that hurt U.S. indices. Shares in Valeant Pharmaceutical International …

As the risks in the stock market increase, investors most often run towards defensive stocks. The main reason behind this phenomenon is that companies that are considered defensive provide investors with a stream of dividends, even when the markets, as a whole, crumble. They are generally strong players in their industry, …

So you have decided to part ways with the 9 to 5 lifestyle and venture out on your own. You are now your own boss and living your dream of being an entrepreneur. You set up shop in your home and relish the fact that you can avoid the rush hour madness every morning. Ah,...

If you are interested in engaging your customers, your listening has to be customer-centric. I know you want to talk about your product and you company. We all want to talk about things that are important to us, but we only engage with people who listen at least as much as they talk. Many marketers...

Often on this blog we have talked about how difficult it can be for marketers to keep up with just the business of marketing. There are always new platforms, new techniques, new theories to test, and new ways to approach the business of promoting products to increase sales. However, this is only a part of...

I love to read! One day I was sitting on the floor of a local bookstore, in the business of course, and picked up “Little Teal Book of Trust” by Jeffrey Gitomer. What a dynamic book about becoming a trusted advisor in business and life. Building and earning trust is a key foundation for any...

You’re on Facebook to do business, right? Which means you’re ultimately on Facebook to make more money. I mean, you’re not just doing this to distribute cat memes, are you? Ok, some of you are. But for those of you who are serious about making a profit on Facebook, please pay close attention to the...

Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Why? Because effective relationship selling is personal, and now marketing is too. As social influences continue to profoundly affect business, just about every business activity is going to …

Stop Trying To Get Any-Old Horse To Drink I once heard a story about a young salesman who had given the very best pitch that he had to a prospect, but despite all his effort, the prospect still didn’t make a purchase. He went back to his office and told his boss that he didn’t...