Yahoo! Small Business
New User? Sign Up Small Business Home - Help
Yahoo! Small Business Sections:
It's never been easier to start selling online with 24-7 support.

Ecommerce basics

How do I set up my online store?
Open for Business

 

You will need to:

Click the Open for Business button.

We provide:

A way to put your site on the Internet so you can start accepting orders.

Set Up Sales Tax

 

You will need to:

Gather information on the taxes that you need to collect for your business.

Set up sales tax rates.

We provide:

  • A wizard to help you set up tax rates.
  • Ability to calculate and display taxes in the customer's shopping cart.

Learn more

Set Up Shipping

 

You will need to:

Choose which shipping carriers you will offer your customers.

Set your shipping rates.

We provide:

An easy shipping management tool so you can:

  • Use any shipping carrier, including the USPS, UPS, and FedEx.
  • Set up shipping rates based on product weight, destination, order total, or other preferences, using a using a simple step-by-step interface.
  • Automatically calculate and display shipping fees in the customer's shopping cart.

Learn more

Set Up Payment Methods

 

You will need to:

Set up a merchant account with a provider like Chase Paymentech™ or a PayPal account to receive online payments.

Choose which payment options to display at checkout, such as Visa, American Express, or PayPal.

We provide:

  • An easy application process to get either a merchant account with Chase Paymentech or a PayPal account, or both.
  • Support for existing merchant accounts that are compatible with FDMS.
  • A form you can use to select which payment methods you will accept.

Learn more

Add Products

 

You will need to:

Enter information about your products, such as their names and images.

We provide:

Two quick ways to enter product details:

  • Use our step-by-step wizard
  • Upload all your product details from a spreadsheet

Learn more

Design your Store

 

You will need to:

Design and build your own store

We provide:

Three easy ways to design and build your store:

  • Use our wizard to design your store and customize it using our tools. See wizard demo.
  • Use your own design tool, such as Dreamweaver or other popular third-party tools.*
  • Have your store built by a professional designer and developer in our network, for an additional fee.

Learn more

How do I run a successful online store?
Track Site Statistics

 

You will need to:

View reports and statistics to learn about customers' use of your store.

Update your strategy based on what you learn!

We provide:

  • 40 reports that cover key business statistics such as sales results, referring web sites, and web site traffic.
  • Ability to export your data for further analysis in Excel or other applications.

Learn more

Promote your Products

 

You will need to:

Increase the size of customer orders.

Reward customer loyalty.

Encourage repeat purchases

We provide:

Learn more

  • Only available with Standard and Professional plans
Market your Store

 

You will need to:

Develop a marketing plan for your store.

Promote your store in search engines and shopping sites.

We provide:

  • Resources to learn how to market online.
  • Automatic submission of your store to Yahoo! Search and Google
  • $100 credit with Yahoo! Search Marketing**
  • Discounts on a range of online marketing services, like Yahoo! Shopping.

Learn more

Receive Payments

 

You will need to:

Select the "Sale" button in the order management system to charge the buyer's credit card and receive payment for the goods you've sold.

We provide:

Secure transmission of purchase information between your store, the credit card bank, and your merchant account provider, so you can receive payment.

Learn more

Ship Orders

 

You will need to:

Ship products to your customers.

Notify customers of their order status.

We provide:

Learn more

Manage Orders

 

You will need to:

  • Review new orders as they come in.
  • Take action on each order:
    • - Authorize purchases.
    • - Void orders.
    • - Process exchanges.
    • - Issue refunds.

We provide:

  • Automatic fax* or email alerts whenever you receive a new order.
  • An easy-to-use order management system so you can process and track orders.
  • Risk tools to help you identify fraudulent orders

Learn more

  • Only available with Standard and Professional plans

Search For a Domain

Already have a domain name?

  • * Third-party tools such as Adobe® Dreamweaver® must be purchased separately.
  • ** Offer open to new U.S. Sponsored Search advertisers only. (A new advertiser is one who has not advertised with Yahoo! Search Marketing for the past 13 months.) Each account requires a nonrefundable $30 initial deposit. Advertisers signing up for Self Serve will receive a $100 credit into the account. Initial credits are nonrefundable and will be applied to click-charges. There is a minimum bid requirement of $0.10 per click-through. Limit one offer per customer, and one use per customer on a single account. Sellers of certain legally restricted products may require third-party certification at extra cost. Search listings subject to editorial review. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, or transferred. Other terms and conditions may apply; see Advertiser Terms and Conditions when you sign up.

Copyright ©2008 Yahoo! Inc. All rights reserved