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Increase sales with in-depth analysis

Quick Facts

  • Measure sales and site performance with a wide range of reports and graphs.
  • Take advantage of advanced reporting and real-time data with Yahoo! Web Analytics.

Track sales and site basics with a variety of reports.

  • Sales—See your revenue, items sold, number of orders and more.
  • Referrers—Identify how customers find your site.
  • Page Views—Find out which web pages get the most traffic.

Access more in-depth information with Yahoo! Web Analytics. Available with Standard and Professional plans

Identify trends to fine-tune your selling strategies.

  • Get detailed, real-time reports and key performance indicators that reveal what’s happening at any given moment.
  • Identify top sellers with reports that track how often products are viewed, added to the shopping cart and purchased.
  • Review the top searches on your site to identify products you’re missing or can’t be located.

Refine your site to convert more shoppers into buyers.

  • Learn where customers abandon their shopping carts in checkout, so you can make changes to reduce drop off.
  • Determine which pages visitors immediately exit or “bounce” from, then modify those pages to improve customer engagement.

Find out what’s working and what’s not with your marketing.

  • Determine which marketing activities lead to the most visits, sales and revenue.
  • Learn which keywords drive sales, and use this information to optimize your search advertising strategy.

Learn how visitors are using your site.

  • Segment customers by how they found your site, their actions on-site, their location, and more, to determine how specific groups interact with your site.
  • Track page views, visits, first-time vs. return visits, peak site-usage hours, and navigation paths to further understand customer behavior.

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