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Plan Differences
| Express | Starter | Standard | Professional | |
|---|---|---|---|---|
| Sign Up | Sign Up | Sign Up | Sign Up | |
| Monthly price | $19.95/mo. | $39.95/mo. | $99.95/mo. | $299.95/mo. |
| One-time setup fee | $50 | $50 | $50 | $50 |
| Transaction fee | 2.0% | 1.5% | 1.0% | 0.75% |
| Recommended plan if you expect sales of: |
Up to $4K/mo. |
$4K to $12K/mo. |
$12K to $80K/mo. |
More than $80K/mo. |
| Maximum number of products you can sell | 10 | 50,000 | 50,000 | 50,000 |
| Store Setup | ||||
| Third-party tools to build your store | No | Yes | Yes | Yes |
| Upload product data | No | Yes | Yes | Yes |
| Import an existing product database | No | Yes | Yes | Yes |
| Customize checkout pages | No | Yes | Yes | Yes |
| Product Promotion | ||||
| Cross-selling | No | No | Yes | Yes |
| Gift certificates | No | No | Yes | Yes |
| Affiliate Programs | No | Yes | Yes | Yes |
| Payment and Order Processing | ||||
| Merchant Account for online credit card processing | No | Yes | Yes | Yes |
| PayPal Express Checkout for online credit card processing | Yes | Yes | Yes | Yes |
| Accept checks, money orders, PO's, COD's | No | Yes | Yes | Yes |
| Real-time integration with backend systems | No | No | Yes | Yes |
| Notification of new orders by fax | No | No | Yes | Yes |
| Inventory management tools | No | Yes | Yes | Yes |
| Shipping | ||||
| Export orders to UPS Worldship® | No | No | Yes | Yes |
| Reporting | ||||
| Click trails report | No | No | Yes | Yes |
| Frequent search topics for your site | No | No | Yes | Yes |
| Click here to see all features | Sign Up | Sign Up | Sign Up | Sign Up |
What is the setup fee?
A processing fee that covers setting up your account in the Yahoo! Small Business system.
What is the transaction fee?
A fee to maintain the infrastructure that supports your ecommerce services and transaction processing. This fee is based on the final price of the product and is not calculated on shipping and taxes.
For comparison, some large ecommerce companies spend roughly 5% to 8% of their sales to maintain their ecommerce infrastructure. We charge just 0.75% to 1.5% for access to similar ecommerce infrastructure and services of a similar level of quality.
How much should I expect to pay each month?
Your total cost per month will include your plan's monthly fee and transaction fees based on your total monthly sales. Here are a few examples:
Total Monthly Cost* if you have sales of |
Express Plan |
Starter Plan |
Standard Plan |
Professional Plan |
* These examples exclude the one-time setup fee of $50 and fees paid directly to your merchant account provider or PayPal for transaction processing. There is no gateway fee for Yahoo! Merchant Solutions customers. |
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$0 |
$19.95 | $39.95 | $99.95 | $299.95 |
$100 |
$21.95 | $41.45 | $100.95 | $300.70 |
$1,000 |
$39.95 | $54.95 | $109.95 | $307.45 |
$5,000 |
$119.95 | $114.95 | $149.95 | $337.45 |
$10,000 |
$219.95 | $189.95 | $199.95 | $374.95 |
$50,000 |
$1,019.95 | $789.95 | $599.95 | $674.95 |
$100,000 |
$2,019.95 | $1,539.95 | $1,099.95 | $1,049.95 |
Sign up for Starter