Yahoo! Small Business Sections:
It's never been easier to start selling online with 24-7 support.

Plan Differences

Starter Standard Professional
Monthly price $39.95/month $129.95/month $299.95/month
One-time setup fee $50 $50 $50
Transaction fee 1.5% 1.0% 0.75%
Recommended plan if you expect sales of: Less than
$18K/mo.
$18K to
$68K/mo.
More than
$68K/mo.
Maximum number of products you can sell 50,000 50,000 50,000
Store Setup
Third-party tools to build your store Yes Yes Yes
Upload product data Yes Yes Yes
Import an existing product database Yes Yes Yes
Customize checkout pages Yes Yes Yes
Product Promotion
Cross-selling No Yes Yes
Gift certificates No Yes Yes
Affiliate Programs Yes Yes Yes
Payment and Order Processing
Merchant Account for online credit card processing Yes Yes Yes
PayPal Express Checkout for online credit card processing Yes Yes Yes
Accept checks, money orders, PO's, COD's Yes Yes Yes
Real-time integration with backend systems No Yes Yes
Inventory management tools Yes Yes Yes
Shipping
Export orders to UPS Worldship® No Yes Yes
Reporting
Yahoo! Web Analytics for advanced, real-time reporting. No Yes Yes
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What is the setup fee?

A processing fee that covers setting up your account in the Yahoo! Small Business system.

What is the transaction fee?

A fee to maintain the infrastructure that supports your ecommerce services and transaction processing. This fee is based on the final price of the product and is not calculated on shipping and taxes.

For comparison, some large ecommerce companies spend roughly 5% to 8% of their sales to maintain their ecommerce infrastructure. We charge just 0.75% to 1.5% for access to similar ecommerce infrastructure and services of a similar level of quality.

How much should I expect to pay each month?

Your total cost per month will include your plan's monthly fee and transaction fees based on your total monthly sales. Here are a few examples:

Total Monthly Cost* if you have sales of

Starter Plan

Standard Plan

Professional Plan

* These examples exclude the one-time setup fee of $50 and fees paid directly to your merchant account provider or PayPal for transaction processing. There is no gateway fee for Yahoo! Merchant Solutions customers.

$0

$39.95 $129.95 $299.95

$100

$41.45 $130.95 $300.70

$1,000

$54.95 $139.95 $307.45

$5,000

$114.95 $179.95 $337.45

$10,000

$189.95 $229.95 $374.95

$50,000

$789.95 $629.95 $674.95

$100,000

$1,539.95 $1,129.95 $1,049.95
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