Ecommerce Features

Glossary Terms

Cardholder Information Security Program (CISP):
A set of security procedure requirements that were created by credit card companies to help protect credit card data and reduce fraud. CISP applies to all merchants and service providers who store, process, or transmit cardholder data.
Card Verification Value (CVV):
A three- or four-digit number typically found on the signature panel on the back of a credit card. Your customers are asked to submit the CVV code on their credit cards when placing an order to help reduce fraudulent activity on your web site.
encryption:
A method of protecting customer data by encoding the information as it is transmitted over the Internet.
First Data Merchant Services (FDMS):
The secure electronic gateway through which Yahoo! Merchant Solutions online credit card transactions are processed.
IP blocking:
Allows you to block individual IP addresses or a range of addresses from accessing your store, as a means to help prevent fraudulent activity.
Order Manager:
Built-in order management tool that allows you to authorize and settle orders, track orders, process refunds, and print packing slips.
PCI DSS:
Created by the major credit card associations (Visa, MasterCard, American Express, Discover, JCB), the Payment Card Industry Data Security Standard (PCI), outlines general security requirements for merchants or service providers that store, process, or transmit cardholder data.
SSL:
A method of scrambling customers' sensitive information, like contact details, to protect it from hackers.
UPS WorldShip®:
A Windows-based shipping software application used by many high-volume merchants to batch-process their order shipments. Exporting online orders to UPS WorldShip helps merchants eliminate address key-entry and achieve faster order processing.
volume discounts:
Discounts that allow merchants to offer price reductions based on the volume of the item purchased. For example, one T-shirt costs $10, but two shirts might cost $15.
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Merchant Solutions Billing Details

What is the setup fee?
A processing fee that covers setting up your account in the Yahoo! Small Business system.
What is the transaction fee?

A fee to maintain the infrastructure that supports your ecommerce services and transaction processing. This fee is based on the final price of the product and is not calculated on shipping and taxes.

For comparison, some large ecommerce companies spend roughly 5% to 8% of their sales to maintain their ecommerce infrastructure. We charge just 0.75% to 1.5% for access to similar ecommerce infrastructure and services of a similar level of quality.

How much should I expect to pay each month?
Your total cost per month will include your plan's monthly fee and transaction fees based on your total monthly sales. Enter your monthly sales to see your estimated cost per month.
Your monthly sales:

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Estimated monthly cost:
  • Merchant
  • Starter
  • Merchant
  • Standard
  • Merchant
  • Professional
1-month term
$39.95/mo.
$99.95/mo.
$299.95/mo.
1-year term
$33.95/mo.
$84.95/mo.
$254.95/mo.

These estimated costs exclude the one-time setup fee of $50 and fees paid directly to your merchant account provider or PayPal for transaction processing. They also do not include any special discounts that may be available at the time of purchase. There is no gateway fee for Yahoo! Merchant Solutions customers.

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Entice shoppers with multiple- and single-use coupons.

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  • Create coupons for specific dollar amount or percentage discounts, or for free shipping.
  • Tailor offers to include or exclude particular products.
  • Track the order, revenue, and conversion statistics associated with coupon promotions.
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Take advantage of a wide range of helpful UPS services.

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  • Process UPS shipments and print shipping labels directly from your Order Manager tool.
  • Enjoy easier, faster shipping management when you integrate with UPS WorldShip®.*
  • Give shoppers up-to-the-minute shipping information right on their order-status pages.
  • Provide delivery-time estimates during checkout.
  • Ship internationally, using our step-by-step wizard to guide you through the required forms.
  • Offer return-shipping services to help increase customer satisfaction and control your shipping costs.

*Available with Standard and Professional plans only.

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Save money when you promote your products on top shopping sites.

  • A 20% discount off the minimum bid prices for Yahoo! Shopping listings
  • 1 month free listing on Shopping.com
  • A $50 credit with Shopzilla
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Boost awareness of your store and promotions.

  • Send a grand-opening email to announce your store launch and jump-start sales. We’ll give you a template you can customize with your products and a coupon.
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Build your store on a foundation of trust.

  • Safeguard customer data on your site with SSL using 256-bit encryption.
  • Help reduce fraudulent orders by verifying cardholder information such as address and CVV number.
  • Enjoy extra security with Yahoo! customer-data protection steps and PCI and CISP compliance.
  • Use IP blocking to screen orders from high-risk countries or regions.
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Get to the heart of your store’s performance metrics with Yahoo! Web Analytics.

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  • Stay on top of sales details such as revenue, average order size, site conversion rate, and more.
  • Find out how often products are viewed, added to the cart, and purchased, to identify top sellers.
  • Learn where customers abandon their shopping carts to improve your checkout process and help prevent drop-off.
  • Determine which marketing activities and keywords lead to the most visits, sales, and revenue, so you know where to focus your efforts and budget.
  • Understand how customers use your site, with detailed data on first-time and return visits, page views, and navigation paths.
  • Segment customers based on demographics (such as geographic location), on-site behavior, and marketing campaign.
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Unlimited Disk space, Data transfer, and Email storage

What do "unlimited disk space, data transfer, and email storage" mean?
It's pretty straightforward: Customers who use Yahoo! Web Hosting can obtain unlimited disk space, data transfer, and email storage if they use their services consistently with the Terms of Service and these paragraphs.
What is appropriate usage?

Yahoo! Web Hosting is designed to serve the web hosting needs of small, independently owned and operated businesses in the United States. It is not appropriate to use our services to support large enterprises or internationally based businesses with a sustained demand that places undue burden on our systems or negatively impacts use by small, independently owned and operated businesses.

Yahoo! Web Hosting is a shared web hosting service, which means that a number of customers' web sites and other email or storage services are hosted from the same server. Yahoo! uses abuse controls to help ensure that use of our services does not adversely affect the performance of our system or other customers' sites. It is not appropriate to use an account primarily as an online storage space or for archiving electronic files.

Disk space
If you use your services consistently with the Terms of Service and these paragraphs, your site can grow as large as necessary to meet your small business needs, but to ensure a great experience for all, we will place some constraints on how fast you can grow. The vast majority of our customers' sites grow at rates well within our rules, but our abuse controls may cause a brief delay while we evaluate if expansion is appropriate.
Data transfer

In most cases, if you use our services consistently with the Terms of Service and these paragraphs, visitors to your web site will be able to download and view as much content from your site as they like. However, in certain circumstances, our server processing power, server memory, or abuse controls could limit downloads from your site.

You can also upload as much as content as you like each month, subject only to the Terms of Service and the rules that control how fast your site can grow (see above).

Email storage

You do not have to worry about hitting a storage limit if you use our services consistently with the Terms of Service and these paragraphs.

Yahoo! will increase your space along with your appropriate small business needs, but our abuse controls may impact the rate of growth or your folder size, and there may be a short delay while we assess your usage. In some cases, creating additional folders or subfolders will help ensure that the system works well for everyone.

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See how easy it is to design a store with Yahoo! Merchant Solutions.

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See how easy it is to add products with Yahoo! Merchant Solutions.

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See how easy it is to set up a shopping cart with Yahoo! Merchant Solutions

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Increase sales with a better checkout experience.

  • Improve check out speed and order conversions by allowing registered users to securely store their credit card information online.
  • Increase repeat sales by enabling registered customers to reorder items with one click and by prefilling shipping and billing information for new orders.
  • Reduce calls by allowing customers to check the status of open orders and view shipment and tracking information online.
  • Customize your customer registration experience by enabling guest checkout, offering post-purchase registration, or modifying the design and content of registration pages.
  • Use registered customer information and order data to learn more about your customers and create targeted marketing campaigns. Easily sort and filter customer data by average order value, total order value, last order date, products purchased, and more.