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Ecommerce basics
How do I set up my online store?
Open for Business
You will need to:
Click the Open for Business button.
We provide:
A way to put your site on the Internet so you can start accepting orders.
Set Up Sales Tax
You will need to:
Gather information on the taxes that you need to collect for your business.
Set up sales tax rates.
We provide:
- A wizard to help you set up tax rates.
- Ability to calculate and display taxes in the customer's shopping cart.
Set Up Shipping
You will need to:
Choose which shipping carriers you will offer your customers.
Set your shipping rates.
We provide:
An easy shipping management tool so you can:
- Use any shipping carrier, including the USPS, UPS, and FedEx.
- Set up shipping rates based on product weight, destination, order total, or other preferences, using a using a simple step-by-step interface.
- Automatically calculate and display shipping fees in the customer's shopping cart.
Set Up Payment Methods
You will need to:
Set up a merchant account with a provider like First Data™ or a PayPal account to receive online payments.
Choose which payment options to display at checkout, such as Visa, American Express, or PayPal.
We provide:
- An easy application process to get either a merchant account with First Data or a PayPal account, or both.
- Support for existing merchant accounts that are compatible with FDMS.
- A form you can use to select which payment methods you will accept.
Add Products
You will need to:
Enter information about your products, such as their names and images.
We provide:
Two quick ways to enter product details:
- Use our step-by-step wizard
- Upload all your product details from a spreadsheet
Design your Store
You will need to:
Design and build your own store
We provide:
Three easy ways to design and build your store:
- Use our wizard to design your store and customize it using our tools. See wizard demo.
- Use your own design tool, such as Dreamweaver or other popular third-party tools.*
- Have your store built by a professional designer and developer in our network, for an additional fee.
How do I run a successful online store?
Track Site Statistics
You will need to:
View reports and statistics to learn about customers' use of your store.
Update your strategy based on what you learn!
We provide:
- Reports that cover key business statistics such as sales results, referring web sites, and web site traffic.
- Real-time, in-depth reporting from Yahoo! Web Analytics.
Reports include Shopping cart drop off analysis, keyword conversion rates, Top selling product analysis, custom report creation, and more.
Promote your Products
You will need to:
Increase the size of customer orders.
Reward customer loyalty.
Encourage repeat purchases
We provide:
- Up-sell and cross-sell tools to display related items during checkout to encourage shoppers to purchase more products.*
- Ability to set up coupons and gift certificates.*
- Discounting capabilities such as taking a percentage off an item or the total order.
- Only available with Standard and Professional plans
Market your Store
You will need to:
Develop a marketing plan for your store.
Promote your store in search engines and shopping sites.
We provide:
- Resources to learn how to market online.
- Automatic submission of your store to Yahoo! Search and Google
- $100 credit with Yahoo! Search Marketing**
- Discounts on a range of online marketing services, like Yahoo! Shopping.
Receive Payments
You will need to:
Select the "Sale" button in the order management system to charge the buyer's credit card and receive payment for the goods you've sold.
We provide:
Secure transmission of purchase information between your store, the credit card bank, and your merchant account provider, so you can receive payment.
Ship Orders
You will need to:
Ship products to your customers.
Notify customers of their order status.
We provide:
- Ability to print shipping labels and invoices from within your order management system.
- Automatic email updates to customers when their orders ship.
Manage Orders
You will need to:
- Review new orders as they come in.
- Take action on each order:
- - Authorize purchases.
- - Void orders.
- - Process exchanges.
- - Issue refunds.
We provide:
- Automatic fax* or email alerts whenever you receive a new order.
- An easy-to-use order management system so you can process and track orders.
- Risk tools to help you identify fraudulent orders
- Only available with Standard and Professional plans
Merchant Starter Plan
$39.95/month
1.5% transaction fee
$50 setup fee
Talk to our sales team.
866-781-9246
Mon-Fri: 8 a.m.–5 p.m. PST
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