Merchant Solutions
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Merchant Solutions Starter Feature Chart   Yahoo! Merchant Starter
"User-friendly, reliable e-commerce solution."*
--PC Magazine Jan 2005

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Price
Monthly hosting fee $39.95
One-time setup fee $50
Transaction fee 1.5%
Best plan for merchants expecting sales of $0-$11,999/mo

Order Processing
Accept credit card payments online (PayPal account or merchant account required**)Yes
Configurable Risk Tools to verify credit card informationYes
Shopping cart and efficient checkout processYes
Setup tax tables for automatic calculation in checkoutYes
Central order management system (view, approve, and print orders)Yes
Automated order confirmations and status update emailsYes
Receive orders via fax or emailEmail only
Post order data in real-time to external databases or applicationsNo

Shipping Tools
Setup shipping methods and rate calculation rulesYes
Automated UPS shipment processing, tracking, and shipping label generationYes
Export orders to UPS Worldship®No

Product Catalog and Inventory Management
Catalog Manager (view, sort, edit, and organize product information)Yes
Upload and download product information into Catalog Manager, so it can be managed offlineYes
Track inventory by option (color, size, etc.)Yes
Receive inventory alerts if quantity drops below pre-determined levelsYes

Merchandising
Gift certificatesNo
Cross-sell engineNo
Coupon ManagerNo
Trackable links for affiliate and other revenue sharing programsNo

Statistics
Configurable sales reports and graphs (items sold, orders, revenue, etc.)Yes
Page view and referring site statisticsYes
Repeat orders by customerYes
Click trails (shows pathways customers take through your site when they purchase)No
Frequent search topics for your siteNo

Exclusive Discounts on Marketing Services
Listings in shopping destinations (Yahoo! Shopping, Shopping.com, BizRate)Yes
Search engine keyword ads (Yahoo! Sponsored Search, Google AdWords)Yes
Search engine submissions and optimization (Submitnet)Yes
Ad performance tracking (KeyWordMax)Yes
Email marketing solution (Got)Yes
Direct marketing lists (infoUSA)Yes
Affiliate programs (Commission Junction)Yes

Personalized Domain Name
Domain name registrationYes
Domain locking to help prevent unauthorized transfersYes
Yahoo! Private Domain Registration to help protect your privacy***+ $0.75/mo.
Web site subdomains500

Customer Support

Web Site Management
Disk space for storing files20GB
Data transfer (bandwidth)/month500GB
Multi-user FTP for putting files on serverYes

Web Site Design
Easy-to-use wizard and templates to build a store fastYes
Yahoo! SiteBuilder software (includes 380+ customizable web site templates and robust tools)Yes
Yahoo! Merchant Solutions Extension for DreamweaverYes
Support for Microsoft FrontPage****Yes
Perl, PHP, and MySQL, for building interactive sites*****Yes

Email
Yahoo! Business Mail accounts1000
Email storage (per account)2GB
POP and SMTP email accessYes
SpamGuard Plus junk email protectionYes
Norton AntiVirus screening and cleaningYes

Site Security
Password-protected user accounts1000
Regular web site backups and restoresYes
SSL security for all transactions, order processing, and shopping cart pagesYes
Assign access privileges to Store Control Panel toolsYes

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