Here is the transcript:
Adam Franklin: Hi there. It’s Adam, and I’m here with Valerie Khoo, the author of ‘Power Stories’. Thanks for joining us Valerie.
Valerie Khoo: Glad to be here.
Adam Franklin: Valerie’s taught us this morning about how to write business book. So thank you, it’s very valuable. Now, just with regards to the book, I’ve got a question: the book is called ‘Power Stories’, and I’m wondering why it’s important to be telling stories in the online world.
Valerie Khoo: I think it’s so important to be telling stories in the online world because when it’s online, it’s there to stay. Therefore, it so much more easily shareable. So your stories actually live on and are able to be spread far more easily than simply if you’re just talking to me like this.
Adam Franklin: Okay. And what’s your favourite way to tell stories online?
Valerie Khoo: I think that when you’re telling stories online, you need to find the format that is going to suit you, that’s going to fit your personality, your timetable, and what really resonates with you. For me, I love blogging, and I do some video as well. But I do communicate most of my stories through blogging. But, of course, that’s not necessarily going to suit everyone. You should find the format that’s going to be best for you.
Adam Franklin: Okay. Where can people go and read your blog, Valerie?
Valerie Khoo: ValerieKhoo.com.
Adam Franklin: How about the book, where can they find that?
Valerie Khoo: PowerStoriesBook.com.
Adam Franklin: Awesome. Thanks so much, Valerie.
Connect with Valerie
More Business articles from Business 2 Community:
- 6 Tips For Repurposing Content To Make It Work Harder
- Taking Shape with Content Marketing [INFOGRAPHIC]
- The Lean Business: 5 Ways to Simplify Your Small Business Inventory Process
- Key Questions & Answers About Content Marketing in 2013
- 5 Ways to Start Transforming Your Customer Demand Generation Process