If you’re a Marketing Executive, you’re probably wondering: what’s the big deal? Why bloggers? Why do we need blogs?
Blogging is a casual editorial. An article dressed down. It can make reports and share information and then it weighs in with an opinion.
They’re there to influence. In fact, blogs out weigh social media in consumer influence, placing as the third highest consumer influencer and coming in just behind retail and brand sites. And in a culture that is used to instantaneous and overwhelming amounts of visual stimulation, a consumer needs to see an ad between 8 and 10 times before they’ll register the product and consider purchasing it.
A blog serves as an interactive advertisement, providing editorial content, a blogger (consumer’s) opinion, a photo of the product, and a direct link to the product’s web page, opening up an opportunity to make a sale. It allows a consumer to see the product, read about the product and visit the home of the product. That’s at least three opportunities to register the product in one place.
And moms know everything. About everything. So of course they’re going to try all of the latest products and tell you what you need to know. Is it durable? Does it last in the wash? Is it interesting? Will my kids play with it once or over and over again? When we want to know the 411, we just check our local mom blog. And if they don’t have the review – don’t worry – someone else’s mom will.
So if blogs aren’t important for the sake of laughable entertainment, a community of fellow foodies, or intriguing discussion, they’re essential for gauging and directing consumers toward which product is good for the family.
Any good Marketing Executive will tell you that a good product has to be good for the entire family. And who better to approve? Mom. Because moms know best.
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