By Andrew Maclean | Inc – Thu, Nov 24, 2011 12:00 AM ESTThe founders explain how they dramatically undercut the dominant glasses makers.
Neil Blumenthal and David Gilboa, two founders of Warby Parker, explain how they dramatically undercut the dominant glasses makers. They position their $95 vintage-inspired frames like women's fashion accessories--not just to be sold when a prescription runs out.
View the video on Inc.com at: http://www.inc.com/video/2011/success-stories-warby-parker.html
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