What is your strategy for marketing communications. Specifically how do you sound to your audience and how does it fit with your brand personality? Read below for a fun example of how one company does it and some guidelines on your efforts to be creative.
A friend of mine recently shared a fun and creative way one company delivered their brand. They did it through email and tried to be playful. And it worked.
The company is called Miracle Noodle – they make healthy (low calorie) pasta.
Your noodles from order (207316) have been gently taken from our highly secured warehouse with cotton gloves and placed onto a satin pillow.
Our team of employees inspected your Miracle Noodles and polished the labels to make sure they were in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your Miracle Noodles into the finest box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Chatsworth waved ‘Bon Voyage!’ to your package, on its way to you, in our private Miracle Noodle jet on this day, (1/21/2013 8:32:00 AM).
I hope you had a wonderful time shopping at Miracle Noodle. We sure did. Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to MiracleNoodle.com!!
Shipped Via Carrier Priority Mail, Large Flat Rate Box
Shipping Tracking Number XXXXXXXXX
The Miracle Noodle Team
(Inspired by Derek Sivers)
I though this was a fun example of a way to wake up your customers, make them smile and perhaps get them not only to read your marketing communications but be more aware of your brand the next time you try to connect.
Of course, you have to write these well, the content needs to match your brand promise and/or brand personality. If it’s not true to the brand or simply trying to be cute, well that doesn’t always work.
So be smart. But also be open to having some fun while getting your message across.
What did you think of this attempt from Miracle Noodle? Did it work?
My friend sure thought it did.
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