Video has come a long way over recent years, and this is due to an improvement in technology and a growth in social media websites like Facebook and Twitter.
According to Bombora.tv, in 2010 video made up just 30% of internet traffic in the UK. If we compare this to predicted figures in 2014, this will grow to a massive 90% of all internet traffic.
Today, over 50 million people in the UK alone watch over 2 million videos online. This statistic is expected to be more than triple this figure in the US.
Here is a video by Bombora explaining exactly how much video has grown over the last few years:
Video isn’t becoming the number one way to grow your brand; it is the number one way. Video can be used in so many different creative ways for your business that it can be utilized across a number of different industries too.
With internet traffic expected to be near 90% next year, there is no better time than now for your business to start creating video. Video can be used in a number of formats too; these include:
- Webinars/ Educational Videos
- Adverts/ Brand Awareness
- Live Streaming
- Question & Answers
- Product Reviews
- Behind The Scenes
As you can see, the versatility of video has enabled it to become an influential force online, helping brand’s to reach greater audiences much more cost-effectively, as many posting sites are free. YouTube alone has been one of the most influential platforms for video, allowing people to share their products, services or talents, which in turn can make businesses or people become overnight stars.
Will It Continue?
Because video is easily accessible from laptops, smartphones and tablets, video marketing is only going to continue growing. In fact, tablets and smartphones become more technology-savvy and more popular, so the above figures mentioned by Bombora.tv will continue to rise too.
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