Using Semantic Search in Your Marketing
What is semantic search?
Semantic search helps improve search accuracy by looking beyond keywords and at searcher intent and the context of keywords combined to generate more relevant results.
This delivers more accurate information that the user is seeking to determine the subject and context, which means the user doesn’t have to search through search results to find the most tailored information.
Search engines such as Google and Bing have introduced semantic search looking at content relevant to the context of search, location, intent, variation of words, the query, concept matching and natural language queries to provide relevant search results.
Semantic is the science of meaning in language, to produce highly relevant and more specific search results.
You can start changing the way you create content so that it’s picked up in semantic search.
The way of the future
Semantic search will be the future of web searches. Search engines such as Google have taken steps in the past few years to remove the amount of spam that comes up in searches and promote genuine content. Your content marketing strategy is important because the semantically related keywords you use will enable Google to determine the power and relevance of the content to internet users.
You can be clever and curate content that will get the maximum power it needs to show up in searches. Writing guest posts for other websites and posting your content to SunZu is one sure way to develop content using semantically related keywords.
No longer can we just ‘rely on the search engine’ to discover keywords connected to our business. Instead the higher our website and content ranks depends on the grade your websites and content has been given and semantic search.
The essential things to consider when marketing your business for semantic search are:
Sentiment Mining – research what is being said about you and respond to this, use the findings to develop your content
Engagement – look at how your content is received and develop content around what works and what shows up in searches
Citation – look out for content online where your website and brand are mentioned and ask if you can be a guest contributor, write posts and put together content where you can link the two together through relevant keywords
Interaction – in your content creation and in doing your research of mention of you on the web, look at how your website is linked to, what is leading to sales and bringing you more business.
Read the original article here on www.SunZu.com.
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