It’s no secret that these days, it’s harder for companies around the world to attract new prospects – mostly due to the financial strain we’re all under. However it isn’t just B2B or B2C companies that this is a problem for; it’s a very real issue for not-for-profit firms too.
You’d be forgiven for thinking that charities aren’t feeling the heat as much, given that any money they receive goes to good causes. This isn’t true though. They’re struggling just as much (if not more), especially given the lack of hold-in-your-hands, measurable result a donation to a charity yields. That’s why charities need to demonstrate the true value of a donation; the way in which this money will change the life of someone or something.
Show donors where their investment will go
One of the best ways to do this is via a solid content marketing campaign, something we’d encourage all not-for-profit organisations to create this year. Here are some of our top tips on how charities can make the most of their content in 2013…
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