unique trade show display
Unique trade show display – unique and out of the box examples
To develop a unique trade show display, your booth needs to be like no other design seen before. This is not an easy task to accomplish with the thousands of shows packed with creative trade show display booths. But it is still possible. “One of a kind” is a fluffy saying we all hear often in the marketing industry, leaving many non-believers in your product or service.
To make your visitors believers of your unique trade show display and of your company, you must show rather than tell. There needs to be some individuality within your booth that sets your business apart. It takes more than your company’s colorful name and logo, much like the other thousands in the room, to catch your audience’s eye. Your booth should be personalized in a way that matches your company.
Brunner Gmbh edge award winner
Brunner GmbH was on point with their unique trade booth display design named Exhibitor Magazine’s edge award winner of 2013. Plastic letters that were once the main display of signs within hotels and airports inspired the design of the booth. The tiny white letters formed silhouettes of people reclining and sitting in a variety of scales.
While the booth was appealing to the eye, the entire design was very specific to their company. Brunner GmbH is a leading manufacturer for tables and chairs. Airports and hotels are filled with these two things. The combination of the touch of the letters, the images they formed, and their own merchandise placed within the booth, created a cohesively unique trade booth design.
Molo Design Ltd Exhibitor Magazine’s gold winner
“One of a kind” in the trade show industry does not always mean loud. Exhibitor Magazine’s gold winner of 2013 is a flawless example of this. Molo Design Ltd. Created a 45 x 80 foot exhibit using kraft paper and soft block. Everything from the walls, to the light fixtures to the seating was made from paper.
Molo Design Ltd. is a company that makes products and furniture only constructed by using their paper materials. Bringing the Molo’s skills to create an organic atmosphere drew audiences in to soon explore that the entirety of the exhibit was made from paper.
These two companies are winners because they used innovative ideas to create unique trade show display designs and executed those ideas flawlessly. Companies have come into the habit of relying on loud graphics and the newest technologies to create their “unique trade show displays.” In reality many companies are using these tactics resulting in blurred lines of booths.
Focusing on your own company’s goals, personality, and product, then molding an idea that is cohesive to all assets of your business will leave you with a unique and well recognized trade show display.
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