The Yahoo Smart and Simple Guide to Starting a Business: Resource guide for Part 2: Defining your business concept

[Part two of a series – The Yahoo Smart and Simple Guide to Starting a Business. Part one is here: Is it time to start up that startup business? and The Yahoo Smart and Simple Guide to Starting a Business: Part 1- Goals, Values and Ideas and Resources for the Yahoo Smart and Simple Guide to Starting a Business: Part 1- Goals, Values and Ideas]

These resources are to provide more in depth information and material to accompany our introduction to business concepts and our worksheet on how to create your own business concept. The background reading and articles range from the simple and practical (using your 401(k) to fund your new business) to two in-depth, free online courses by reputable teachers. These are ALL good background reading before you start your business and are important for helping you consider the topics and issues in this section of the Yahoo Smart and Simple Guide to Starting a Business.

Using 401(k) to fund business

Business innovation requires successful execution – not ideas

6 steps for evaluating startup ideas

Innovation is about execution despite the myths

3 Criteria for starting a business from Norm Brodsky

How to bootstrap your Dream Business in 10 steps

How to build a startup -  free online course from Udacity

Developing Innovative Ideas for New Companies - free online course from the University of Maryland

List of small business ideas, suggestions, goals