Every online marketer knows the importance of landing pages. High quality landing pages can skyrocket the conversion rate of your marketing campaign and heavily reduce the customer acquisition costs.
Since landing page testing plays an important role in creating effective landing pages . Invesp has created a detailed infographic on landing page testing, difference between A/B testing and multivariate testing, important landing page elements to test , common landing page testing mistakes and lot more.
How To Test Your Landing Pages
Infographic by- Invesp
15 Steps to successful testing campaign-
- Have a clear testing plan
- Have well defined clear and measurable conversion criteria
- Identify the important elements to test
- Use proper testing tools
- Determine whether A/B or multivariate testing is appropriate
- Access current traffic and conversion rates
- Determine target conversion goals
- Determine number of scenarios to test
- Determine time span to run tests
- Create variations of different testing elements
- Install and deploy different test scenarios
- Measure test results and findings
- Do more changes based on findings
- Conduct follow up tests
- Track Improvements
More Social articles from Business 2 Community:
