Christmas is now a mere seven weeks away, and with it comes the now seasonal splurge on sensational new technology. This weekend, geeks, gamers and just about everyone else are descending on Earl's Court in West London to get a look at the latest top-of-the-range technology.
Here are Yahoo's picks of the ten unmissable displays on show this weekend, from new consoles to smart TVs - with some special attractions unique to the Gadget Show.
The Playstation stand is unmissable, occupying a third of the entire gaming zone. As well as a host of new PS3 and Vita titles available to play, Sony has laid on twenty-odd PS4s for gamers to get an early look at some of the launch titles. Killzone Shadow Fall, Assassin's Creed IV Black Flag and Flower all looked tip-top.
Microsoft wouldn't be fool enough to miss a chance to get its new console in front of gamers, but it has taken a much more low-key presence than Sony this weekend. Still, there are 6 brand new Xbox One units up and running - nothing with Kinect though. Fifa 14 looked pin-sharp (finally football games are getting to the stage where you can tell players apart at a glance) and the console debut for Zoo Tycoon also looked surprisingly intuitive.
Formula 1 simulators are so omnipresent at shows like these that the high-pitched exhaust notes lingers wherever you go like an angry bluebottle.
Ignore the razzmatazz of Vodafone's '5D simulator', which felt like a turbulent RyanAir flight with a toddler kicking your chair, and check out Simulation Display's Cobra simulator, which uses a £25,000 projector and a parabolic mirror, together with a racing chair and gaming PC, to put you behind the wheel of a Formula 1 car.
Such are the demands of keeping up a modern social media presence that it can be hard to actually involve yourself in whatever you're doing in between uploading pictures of you doing it to Twitter, Facebook, Pinterest and the rest. Autographer is a wearable camera that can be programmed to take a number of pictures throughout the day, using built-in sensors to identify changes in your surroundings. It links via Bluetooth to your phone, so you can decide later which ones to keep or publish.
As you'd expect, Sony has a big stand with plenty to show off. But the main attraction is a scuba diver in a tank - there to demonstrate their range of waterproof phones, the new Xperia Z.
Beamz by Flo (as in US rapper Flo Rida) is a laser-based musical interface - what that means in practice is that you only have to wave your hands through the two gaps in the frame-like player to create a sound, like DJ-ing in thin air. Each laser beam represents a looped musical sample, which you activate by breaking the beam. The device comes with an iPad app and a library of music which you can use to create your own songs.