WordPress is our CMS of choice for most small- to mid-sized businesses. There are a slew of benefits, from putting web content management in the hands of non-technical staff to providing a platform to launch a site in a short timeframe. It does come with some downside, though. When a platform is built and maintained... More »WordPress Site Hacked? Start Here
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I am pretty excited about this one. Gamification User Types When I created my gamification User Types definitions, it was with a mind to help people consider who is going to be in their gamified systems and what may motivate them. I started with the intrinsic motivation RAMP I keep talking about, Relatedness, Autonomy, Mastery... More »Gamification User Types and the 4 Keys 2 Fun
Helping to manage a client’s business requires attention to detail, thoroughness, time management and accuracy. As a virtual assistant, my client base has entrusted their business operations and daily tasks to Ace. It is vital for success and smooth processes that we utilize the best tools and software to ensure that everything is properly executed... More »Teambox: A Virtual Assistant Tool
Apple. Google. Blackberry. Firefox? Mozilla Foundation, the organization behind the Firefox web browser, has built a new mobile platform: Firefox OS. Mozilla is betting this new system will be the standard for app development in the future. Today, most platform developers create apps natively as part of the operating system. Mozilla thinks those days are... More »Can Mozilla Firefox OS Compete With Mobile Giants?
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Mobile phones have disrupted life and business around the globe. We’re always connected and always accessible. This new level of connectedness is stirring up lots of debate and conversations around whether or not it’s too much. People argue that this sense of always being connected is ruining the concept of work-life balance; others argue that... More »Is Mobile Dependency Good for Business?
There are more than 8,86,000 apps on the iTunes Store. Google Play boasts 8,00,000 apps. Even Windows and BlackBerry have more than 1,45,000 and 1,20,000 apps respectively. Not only is it extremely difficult for your app to gain popularity, it is even more difficult to hold on to the users after it has been downloaded.... More »Key Ingredients of Successful Smartphone Application Development
The IT needs of a biotech company, especially a small one in the initial stages of funding and research, can change overnight. Experimental breakthroughs (or failures), influxes of capital, and new contracts can cause your existing IT infrastructure to suddenly become inadequate, even ineffective. All biotech startups need to prepare for the speed and consequence... More »The Anatomy of a Scalable IT Infrastructure for Biotech
Today’s announcement of Salesforce buying Exact Target for a significant premium truly validates the importance of email marketing in the modern enterprise. The email marketing sector has produced multiple winners in the past, such as Constant Contact (NASDAQ: CTCT) and Responsys (NASDAQ: MKTG). However, the public markets have not valued them fairly due to their... More »Salesforce Buys Exact Target. Who Benefits?
Last week, Google released a major update to Gmail to make it more organized, and those changes are now available in an update to the mobile apps. As we discussed, the update brings automatic filtering to incoming messages, according to several preset filters that now display along the top of the inbox on desktop, and... More »Updated Gmail App Now Available
In this fast-paced digital world, there’s always some network or app deemed “the next big thing.” Right now, it’s Snapchat. The real-time picture messaging application has garnered much buzz in the past few months and seen extraordinary growth – over 150 million photos are currently “snapchatted” each day. So what exactly is it? Snapchat allows... More »What is Snapchat & Are Brands Using It?
If you’re in charge of ensuring your company’s retired IT assets are disposed of legally and responsibly, you’re faced with a challenging task. IT assets often pass through a number of hands before they reach their final disposition. That’s a lot of steps in the chain to investigate. On top of that, recyclers may not... More »3 Ways to Ensure Environmental Compliance for Asset Disposition
What’s the best way to increase your profits? Improve your leading product or service? Branch out into new markets? Launch an innovative marketing campaign? All of these are great options, provided you have the ability to implement them. Sometimes, though, the best way to increase the amount you make is to decrease the amount you... More »How the Cloud Could Help Your Business Cut its IT Costs
You don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile marketing is here: location-based listening. What if you knew someone was sitting in a train station that also housed your café and you... More »Use Location-Based Listening to Reach Prospective Customers