We are so far into the internet age that it is hardly worth mentioning. However, this doesn't … More »5 simple internet security tips
In September Apple will release the iCloud, a cloud computing service which will be able … More »Can the iCloud work for your busines …
Backups are certainly necessary, but where you keep your data is also an important decision. … More »Offsite vs. onsite backup systems
Small scale credit card processors, including many small businesses, can now benefit from low cost, secure smartphone credit card processing systems More »Selecting a smartphone credit card processing system
We are so far into the internet age that it is hardly worth mentioning. However, this doesn't mean that internet security no longer needs to be taken seriously. Just as the capabilities and scope of the internet has grown exponentially, so have the threats associated with it. While internet security suites and user awareness continue to improve, crackers and those who aim to undermine internet security continue to adapt. Any business must maintain a secure environment to avoid compromising p More »5 simple internet security tips
In September Apple will release the iCloud, a cloud computing service which will be able to store and synch information from users’ iPhones, iPads, iTouches, Macs, and PCs. While it has potential for great success, it falls short of being a perfect match for small business. • What is the iCloud? The iCloud is a cloud computing service that stores, synchs, and backs-up data from users’ iPhones, iPads, iTouches, Macs, and PCs. According to Apple’s website, with an upgrade to the iOS5, devices More »Can the iCloud work for your business?
Backups are certainly necessary, but where you keep your data is also an important decision. Choose from offsite or onsite backup systems. There’s nothing worse than losing all of your client data because a virus attacked your computer or a hacker got in. Sometimes it’s not an outside influence, but a mechanical failure that causes all your data to be lost. Whatever the problem, it’s not a matter of if, but when, your computer will go down. When that happens, you want to be sure that you have ba More »Offsite vs. onsite backup systems
The Internet is full of resources that can help you grow your business, find new customers and learn new sales techniques, but it can be difficult to find them. Where do you look for top quality business resources online and how do you avoid the junk? While you can find plenty of business resources online, it can be difficult to separate the wheat from the chaff. There are a lot of useless websites out there claiming to be resources, but they are more a waste of your time than anything else. How More »Online resources for businesses
Successful businesses rely on being one step ahead of the competition. Think of the time, research and money you would lose if your data was lost or stolen from your computer network. Take steps to keep your data safe. A new product is not made overnight. Countless hours are spent on research and development, testing, quality control, and finally manufacturing and distribution. Businesses need to safeguard their products to ensure the integrity of the data. Most people in the world do business o More »Safeguarding online business data
Web analytics are an important part of Internet marketing. By keeping track of your visitors’ behavior, you will be better equipped to adjust your website to increase sales. When it comes to running a business, tracking is everything. You need to monitor sales, of course, but if you have a website, you should also understand how much traffic you’re getting and what those people are doing once they arrive on the website. Where do they go? What do they click on? If they leave before buying, what More »Making the most of web analytics
Consumers who once drove to stores to shop now buy from the comfort of their offices and living rooms. Ecommerce, or electronic commerce, is the buying and selling of products and services over the Internet. As use of the Internet expands, the opportunity for your online store grows. With a click of the mouse, a product can be selected, evaluated in terms of product reviews by customers and ultimately purchased. Buying the same item at a brick-and-mortar store would require more time and effort More »Get started with eCommerce
Webinars can be great marketing tools, but there’s a lot that can go wrong. Plan everything out and make sure you’re ready for potential issues for a successful webinar. Holding a webinar might sound easy, but if you want everything to run smoothly, it needs to be planned well in advance. Anticipate any potential issues and make sure you have solutions for them, to avoid delays or embarrassing mistakes once the meeting has started. Webinars, or online seminars, can be an excellent method of prom More »Holding a successful webinar
You Tweet. You Facebook. You even post videos to YouTube about your business. Social media marketing is what businesses do. But, how do you track social media? Businesses need social media. Social media is a form of web-based communication. Through communicating through web-based and mobile technologies, businesses can interact with their customers. Today’s businesses rely on a combination of website-based businesses, viral marketing through social media and word-of-mouth marketing to sell their More »How to track social media ROI
Entrepreneurs can use all the help they can get. Since these innovative business owners are often trying to do more than really fits in a day, it can be useful to have some productivity tools to help them be more efficient. Online tools, in particular, are handy. In today’s world, it’s become almost necessary to keep much of your life accessible online. You need to be able to access your files and business information from anywhere, especially if you are an entrepreneur who is mobile. Fortunatel More »Web-based productivity tools for entrepreneurs
There are plenty of decisions to make when purchasing a computer, but one of the most basic is whether to get a desktop or laptop. Which one will serve your business best? Small businesses have limited budgets and that means every purchase must be carefully thought out. When it comes to equipment, a computer is often one of the more important purchases and choosing between a laptop and a desktop can be mind boggling with all the choices available. Focus on the basics first, then worry about the More »Desktop vs. laptop: which is small business smart?
It’s easy to forget about the business website. But, remember that the business website is your identity online. The site needs to be a reflection of what the business is today, not last year. Keeping it up to date is key to attracting new customers. The business website is the first stop for customers. Customers -- new and old -- rely on websites to be a source of current, accurate, and relevant information. Is there anything more maddening that shopping for a laptop battery only to find that t More »10 quick website maintenance tips
A computer is a powerful tool. Create a document. Design a graphic. Analyze data. You name it, today’s computer can do this and more. If one computer is powerful, think about a room of them. But to unleash the power of two or more computers, the computers need to be connected to a server. Do you remember the days before networked computers? Any file created on a computer had to be copied to a disk, so that you could share with colleagues. In the dark days before email networks, computers were es More »Setting up a server
Nowadays everyone can practically create their own E-Commerce website in a matter of hours, even with no technical knowledge, no business experience and even… no inventory. However no matter how novice you are, there are a few mistakes that can cost you your sales, and can be spared with some minimal attention: 1. You sell a product that is practically impossible to find on the site, does not show up on any reasonable search result and is buried in page 39 of your catalog? Don’t be surprised no More »Top 5 e-commerce mistakes
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