Stickers are often overlooked as viable marketing materials, but with strategic use and placement, stickers can prove to be powerful brand and marketing tools. Unlike most other marketing materials, stickers can be affixed nearly anywhere; moreover, they’re less likely to be taken down than other types of marketing materials. If you’re not sure where to begin with sticker marketing, read on for five types of stickers you can use to market your business.
1. Branding tools
Print sheet stickers, place your logo on all your products and give them away to customers. Print vehicle stickers to showcase your brand wherever you drive. Stickers are relatively cheap to print, and you can distribute them to a large number of potential customers without breaking the bank.
2. Directional tools
Lead customers to your best (and most profitable) sales or right to your storefront in a shopping district with stickers. Print arrows, footprints, and other fun and attention-commanding stickers that lead your customers right where you want them. Make them fun and intriguing, and customers will follow your stickers.
3. Unusual placement
One of the best features of sticker marketing is you can reach customers where other marketing materials can’t. The mouthwash company that placed its stickers on ceilings over dentists’ chairs is one excellent example. Unusual placement commands attention and is highly memorable.
4. Environment placement
Another great way to get your business noticed with stickers is to make them work with their environment. There are many great examples of this type of sticker marketing, including the coffee company that placed stickers depicting bird’s-eye views of hot coffee cups on steaming city manhole covers. Printing stickers that cleverly work with their environments commands attention and is memorable.
How do you choose a bottle of wine? Pre-made salsa? Chances are your selection has a lot to do with labels. A convincing label design sells products, which is why you should print stickers to use as labels whenever appropriate.
What other types of stickers can be used to market your business? Let us know in the comments!
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