There is no doubt as to how big of a role social networks take in our daily lives. Social media engagement remains high, dominating not only the social arena but also business, leisure, photography, food, etc. Now it appears that for at least some social networks, the users’ loyalty relies not only on sharing social information, but sharing news.
A new Statista research reveals the power social networks have a trustworthy news source. Those who embraced news sharing as one of the main goals in their platform dramatically increased their power.
Reddit, which is a information related social network, takes the first place. Facebook and Twitter, not surprising anyone, are 2 of the 3 social networks leading the pack. LinkedIn, however, with its low engagement Newsfeed, is lagging far behind. The business related social network, who has been making a real effort lately to increase engagement and relevance of news in its service (as evident from their partnership with Pulse), is struggling to keep users updated with more than just business connections and job offers. Do these low levels of engagement have anything to do with the number of LinkedIn users? Not at all. As clearly seen below, LinkedIn is growing at a good pace, with about 20 million new registered users each month:
With over 85 million users in the US alone and over 300 million USD expected advertising revenue in 2013, LinkedIn isn’t going anywhere. While Facebook and Twitter are battling it out in the mainstream social arena, LinkedIn has no real competition in the business world, which highlights their failure to engage users even more.
So, what does the future hold for LinkedIn? Probably a big change. LinkedIn is bound to update, yet again, its layout in order to dramatically increase news engagement. A significant change will most likely occur within the next 6 months.
Charts via Statista.
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