IT Services companies have a tremendous opportunity to show they are dynamic and able to provide solutions to customer’s emerging challenges with BYOD (Bring Your Own Device).
The evolution of tin from desk-bound to anytime-anywhere connection means your customer is online and online is where you need to be to engage with your audience and to capitalise on the opportunities BYOD brings. It doesn’t matter if you are a small company or a large marketing department the question you need to ask yourself is this:
What value are you generating in terms of leads & sales compared with your total company time spent online?
Only you can answer that. If you find you don’t have an answer or don’t know how to start to work one out, then it’s time for you to find out because the IT services audience is online.
Managing mobiles in the workplace is not only a challenge for the business owner, employees now face challenges ahead as the way we engage with technology on a business and personal level becomes increasingly blurred.
This blurring of personal and business engagement means new points of relevant customer contact for the savvy marketer, as the lines of communication grow and connect in new and exciting ways.
BYOD isn’t a ‘blink and you’ll miss it’ fad. The evolution of hardware shows wide-spread and flourishing ways to share our information. Feel free to blink, but don’t forget to open your eyes to these very real opportunities.
It is essential to ensure all of your company’s online activity, whether search, websites, content creation & publishing and social media marketing are connected and aligned with your business goals. Inbound marketing is a strategy that can help you with this.
If you want to find out more about the opportunities BYOD opens up for IT services companies, you can get a copy of this whitepaper BYOD (Bring Your Own Device) and the Evolution of Tin which looks at:
- An Insight to BYOD in the Business World
- What Opportunities has BYOD opened-up for IT Services?
- Capitalizing on these New Business Opportunities
If you don’t have a copy already, you can get your copy here BYOD (Bring Your Own Device) and the Evolution of Tin
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