These days your online content should appeal to two parties: readers and search engines.
In the past, high ranking content and quality content might not necessarily have been one and the same. Authors got used to utilizing tricky measures to make sure their content was present in search results.These days, Google and other search engines look down on shady attempts to gain high rankings and thus, more visitors.
Readers have also become more savvy when it comes to content that pleases them. For example, out of date websites and numerous spelling and grammar errors can turn a reader off in an instant.
In this post, you’ll learn tips for refining your content for both readers and search engines.
Creating Reader-Friendly Web Content
Obviously your content will be more credible and readable if you’re spelling words correctly and employing proper grammar, that’s a given. And unless you’ve never even heard of blogging, you know that you should keep content short and sweet to maintain the focus of your readers. There are, however, a few other pointers to keep in mind if you want readers to share your posts and continue coming back for more.
Don’t just blog for the sake of blogging. Have something to say with each post, preferably something new. Readers aren’t going to engage in social sharing by promoting your blog or posts if you don’t actually engage them with a relevant, interesting topic that hasn’t been redone a million times over in the blogosphere.
Have a test audience before you post.
Test your blogs on coworkers, friends or family. Not only will they help edit errors, they’ll also tell you if your writing makes sense. You’ve got to connect with your readers, and if your blog is filled with awkwardly written paragraphs and jokes that no one gets then you’re just not going to make that connection.
Simply, be a good writer.
A good writer knows how to be concise. Avoid using big words for the sake of impressing and getting above your readers. A good writer often uses clear, concise, common language in a casual way, which gets the point across and keeps your readers interested.
Outsource content if your writing stinks.
Alright, so not all of us are cut out to be great writers. If your writing is subpar, don’t suffer through creating your own posts–you’ll only make your readers suffer right along with you. It’s best to stick with the same writer for all of your posts, so that you can establish a voice. If you’d like to promote your own voice or style of communicating, but can’t write, send a good writer some examples of your efforts and have them morph them into readable, high quality posts that are ready for publishing.
Developing Search Engine Friendly Content.
Some blog just to blog: exposing their life views, funny commentaries and thoughts about current events; however, most post in order to get rankings and promote themselves or their business over the Internet. Sure, keywords help; but they should happen organically, based on the content you’re promoting. Long gone are the days when keyword-stuffing gets you the ranks you want on Google, Yahoo, Bing, etc. If you stick to those old ways your ranks will drop and you’ll annoy readers at the same time.
Below you’ll find some of the best SEO tips for successful blogging and content writing in 2013:
Include media in your posts.
Google and other search engines love pictures and video. It’s been proven that sites and blogs that use these forms of media within their content actually rank higher than those that don’t. And it’s a plus that readers happen to prefer new media scattered throughout text as well.
Don’t copy content.
If your content is pretty similar to that on another site or blog, search engines are going to ignore it. Even if you’re not actually copying and pasting word for word, article spinning and rewording can still be pretty risky in their own right. You’re better off if you just buck up and write some pure, organically grown, original content for your blog or website.
Make sure your site or blog is responsive to mobile devices (cells, tablets, etc).
It’s not proven that mobile accessibility helps in any way whatsoever with rankings, but now that search engines are becoming aware of this trend in browsing the web–you’re better off if you start considering such formats. We might see an SEO trend develop related to this in the next year.
Go local with your SEO.
If you’re blogging or posting to promote yourself or your business locally, get on trend with going local in your SEO efforts. Don’t be afraid to drop the names of cities and states with your keywords. After all, when most users search for something, many times that tack a city on the end of their search term. It can’t hurt to optimize for these users.
There is a fine line to developing content that pleases readers and search engines at the same time. Aim to please readers first–because if your stuff isn’t worth reading, there’s really no point spending your time and efforts to write it. As you write quality, readable content for your readers, keep in mind the new trends in SEO and search engine friendly text, but remember not to over do it.
More Business articles from Business 2 Community: